Matsuya Launches 'Bowls & Taco Rice Bundle Deal Campaign' from May 19

In an official announcement dated May 15, Matsuya announced it will hold the “Bowls & Taco Rice Bundle Deal Campaign,” exclusive to Matsuben Net and Matsuya Mobile Order, from 10:00 on Tuesday, May 19, 2026 through 23:59 on Sunday, May 31, 2026. Combining 2 to 5 items from the 5 eligible menu items into a set brings a stepped discount of up to 250 yen off the combined price.

Campaign Overview

Item	Details
Campaign Name	Bowls & Taco Rice Bundle Deal Campaign
Period	10:00, Tuesday, May 19, 2026 – 23:59, Sunday, May 31, 2026
Eligible Services	Matsuben Net, Matsuya Mobile Order (Takeout)
Ineligible Services	Matsuben Delivery, Matsuya Mobile Order (Dine-In), Matsuben Net website version, Matsuben Net Mini App
Shareholder Benefit Vouchers	Not usable
Eligible Stores	Matsuya locations nationwide, excluding some stores (Haneda Innovation City Store, Narita Airport Terminal 3 Store, and stores within parking areas)

Discount Structure: Up to 250 Yen Off in Stages Based on Set Size

Freely combining eligible menu items by type and size into a bundle purchase brings a stepped discount off the combined price.

Set Size	Discount (Off the Combined Price)
Set of 2	100 yen off
Set of 3	150 yen off
Set of 4	200 yen off
Set of 5	250 yen off

The discount reaches its cap of 250 yen off at a set of 5. The incremental discount per additional item is 100 yen for the second item, then 50 yen each for the third, fourth, and fifth items — the largest jump comes from the second item’s 100 yen discount, with each subsequent item adding a flat 50 yen from there.

5 Eligible Menu Items

The eligible lineup consists of the following 5 bowl and Taco Rice items.

Menu Item	Notes
Beef Bibim Bowl	—
Kimchi Kalbi Bowl	—
New Grilled Beef Bowl	Not available at stores co-located with Matsunoya or My Curry Shokudo
Taco Rice	Released May 5, 2026
Sausage & Egg Taco Rice	Released May 5, 2026

Taco Rice and Sausage & Egg Taco Rice, both released on May 5, have been folded into their first bundle deal campaign roughly two weeks after launch. Since New Grilled Beef Bowl isn’t available at stores co-located with Matsunoya or My Curry Shokudo, customers using this bundle campaign at those co-located stores effectively have only four items to choose from.

A Rush of Promotions Starting May 19

10:00 on May 19 also marks the launch time for the new menu item “Set Meal of Grilled Thick Pork with Chimichurri Sauce” (1,280 yen), announced on May 14. An app-exclusive bundle deal campaign runs alongside it at the same moment.

What Starts at 10:00 on May 19	Details
Set Meal of Grilled Thick Pork with Chimichurri Sauce launches	Reorganizes the thick-cut pork lineup into three items (Chimichurri, Pork Steak, Grilled Pork Loin)
Bowls & Taco Rice Bundle Deal Campaign	Up to 250 yen off via Matsuben Net and Mobile Order

Pairing a new menu launch with a takeout-channel promotion mirrors the pattern seen when Taco Rice launched on May 5 (with a Follow & Repost Campaign dropping at 10:00 that same day). This time, the 10:00 May 19 promotion is structured as a dine-in-oriented new menu item paired with a takeout-oriented discount campaign.

Positioned as a “Bowl à la Carte” Set

The official announcement describes the discount structure using names prefixed with “Bowl à la Carte,” such as “Bowl à la Carte Set of 2” and “Bowl à la Carte Set of 3.” The eligible lineup also includes the two Taco Rice items, but structurally the tiered discount is designed within the framework of “Bowl à la Carte” (Matsuya’s takeout bowl-format product group).