Matsuya Opens Two New Stores Simultaneously on April 21: First Store in Fujieda City and Shinjuku Sumitomo Building
It has been confirmed that on April 2, information on two new stores was added to Matsuya’s store data: “Matsuya Fujieda Tsukiji Store” (Shizuoka Prefecture) and “Matsuya Shinjuku Sumitomo Building Store” (Tokyo). Both are scheduled to open at 10:00 AM on Monday, April 21.
Matsuya Fujieda Tsukiji Store — Matsuya’s First Store in Fujieda City
| Item | Details |
|---|---|
| Address | 1-18-8 Tsukiji, Fujieda City, Shizuoka Prefecture |
| Opening Date | Monday, April 21, 2026, 10:00 AM |
| Co-located Brand | Matsunoya |
| Business Hours | 24-hour operation (late-night surcharge of approximately 7% from 10:00 PM to 5:00 AM) |
This marks Matsuya’s first store in Fujieda City. It becomes the 24th Matsuya store in Shizuoka Prefecture.
Matsuya Shinjuku Sumitomo Building Store — Opening in the Basement of a Nishi-Shinjuku Office Tower
| Item | Details |
|---|---|
| Address | Shinjuku Sumitomo Building B1, Tenant B-7, 2-6-1 Nishi-Shinjuku, Shinjuku Ward, Tokyo |
| Opening Date | Monday, April 21, 2026, 10:00 AM |
| Co-located Brand | Matsunoya |
| Business Hours | 24-hour operation (late-night surcharge of approximately 7% from 10:00 PM to 5:00 AM) |
This becomes the 25th Matsuya store in Shinjuku Ward. In the Nishi-Shinjuku area alone, it joins the Nishi-Shinjuku Store, Nishi-Shinjuku 3-chome Store, Nishi-Shinjuku 8-chome Store, Nishi-Shinjuku Tower 60 Store, Shinjuku Okado Store, and Shinjuku Nishiguchi Store, making it the seventh store in the area. The Shinjuku Sumitomo Building is a supertall office building adjacent to the Tokyo Metropolitan Government Building, and the new store occupies a dining floor on the basement level.
What the Two Stores Have in Common
Both stores are 24-hour locations co-located with Matsunoya, with a late-night surcharge (approximately 7% from 10:00 PM to 5:00 AM) in effect. Store photos have not yet been posted.
| Store Name | Prefecture | Position Within the Municipality | Matsunoya |
|---|---|---|---|
| Matsuya Fujieda Tsukiji Store | Shizuoka Prefecture | First Matsuya store in Fujieda City | Yes |
| Matsuya Shinjuku Sumitomo Building Store | Tokyo | 25th store in Shinjuku Ward | Yes |
Editor's Note
A first-time entry into Fujieda City and a spot in the basement of a Shinjuku supertall tower — Matsuya's two-pronged expansion strategy of rural market development and office-district conquest, both unfolding on the same day.
