Matsuya App "Trial Campaign" April Edition Announced: New Registration Earns 300 Points, Down 100pt from Previous Month
Matsuya announced on March 31 the launch of the April edition of the Matsuya App’s Trial Campaign for new members. It runs from 0:00 on April 1 (Wednesday) through 23:59 on April 30 (Thursday), 2026.
Campaign Details
| Item | Details |
|---|---|
| Eligibility | Anyone who newly registers as a Matsuya App member during the campaign period |
| Coupon Code | HTMS04 |
| Condition | Cumulative orders totaling 800 yen or more by April 30 |
| Points Awarded | 100pt upon registration + 200pt after meeting the condition (granted by May 7) |
| Total | 300 points (equivalent to 300 yen) |
| Eligible Stores | Matsuya, Matsunoya, My Curry Shokudo, Sushimatsu, and other brands |
Orders must be placed via Matsuben Net or Matsuya Mobile Order, and the coupon code “HTMS04” must be entered at the time of registration. Note that the code cannot be entered after registration is complete.
Comparison with the Previous Month: Down 100 Points
| Item | March Edition | April Edition |
|---|---|---|
| Coupon Code | MATSU03 | HTMS04 |
| Registration Points | 100pt | 100pt |
| Condition-Achievement Bonus | 200pt | 200pt |
| Matsuben Net Order Bonus | 100pt | None |
| Total | Up to 400pt | 300pt |
| Minimum Order Amount | 800 yen | 800 yen |
In the March edition, an additional 100 points were awarded for orders placed through Matsuben Net, but this bonus has been discontinued in the April edition, reducing the total to 300 points.
A Recurring Monthly Staple Campaign
The Trial Campaign is run monthly as part of the Matsuya App’s new-member acquisition strategy, and has been confirmed to run almost continuously since July 2024.
| Announcement Date | Name |
|---|---|
| July 2024 | Matsuben Net Trial Campaign |
| August 2024 | Matsuben Net Trial Campaign |
| December 2024 | Matsuben Net Trial Campaign |
| March 2025 | Matsuya App Trial Campaign |
| June 2025 | Matsuya App Trial Campaign |
| October 2025 | Matsuya App Trial Campaign |
| January 2026 | Matsuya App Trial Campaign |
| March 2026 | Matsuya App Trial Campaign |
| March 31, 2026 | Matsuya App Trial Campaign (this one) |
Official Matsuya App
The official Matsuya Foods app. Coupons, mobile order and advance booking, plus points on every visit.
Editor's Note
The Trial Campaign is such a monthly fixture it's practically part of Matsuya's infrastructure at this point. Still, this month it's down 100 points.
