Matsuya Launches App-Exclusive Bowl Campaign Tomorrow: 50 Points per Bowl Order, With Cheapest Seasoned Ground Chicken & Egg Bowl Returning 11.6%

---

title: “Matsuya Launches App-Exclusive Bowl Campaign Tomorrow: 50 Points per Bowl Order, With Cheapest Seasoned Ground Chicken & Egg Bowl Returning 11.6%” categories:

• campaign tags:
• news
• point
• announcement
• app published: true created_at: “2026-03-31T15:04:12+09:00” updated_at: “2026-06-14T13:20:57+09:00” thumbnail: “https://cdn.gyumesy.com/articles/i9knk8/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/i9knk8/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/campaign/144573.html” editor_comment: “50 points on a 430-yen Small Serving of the Seasoned Ground Chicken & Egg Bowl. An 11.6% return is a solid number. Bowl fans should order through the app.” description: “Starting April 1, Matsuya is running the Matsuya App-exclusive "Bowl Menu Point Boost Campaign." Order any of 9 eligible bowls via Matsuben Net or Mobile Order and get 50 points. A Small Serving of the Seasoned Ground Chicken & Egg Bowl at 430 yen returns 11.6%.” related_articles:
• ppv7ch

---

On March 31, Matsuya announced the Matsuya App-exclusive “Bowl Menu Point Boost Campaign.” From 0:00 tomorrow, April 1 (Wed.), through 23:59 on April 13 (Mon.), customers who order eligible bowl menu items via Matsuben Net or Matsuya Mobile Order will receive 50 Matsuya Points (worth 50 yen).

Eligible Menu Items and Prices

Nine items in the Bowl category are eligible. All serving sizes and set meal variations also qualify for the points.

Menu Item	Regular Serving Price	Return on 50 pt
Seasoned Ground Chicken & Egg Bowl	460 yen	10.9%
Chicken Rice	580 yen	8.6%
Seared Mayo Spicy Chicken Rice	680 yen	7.4%
Original Salt-based Green Onion Thick Pork Boneless Short Rib Bowl	690 yen	7.2%
Beef Bibimbap Bowl	690 yen	7.2%
Boneless Short Rib and Kimchi Bowl	690 yen	7.2%
New Grilled Beef Bowl	690 yen	7.2%
Chicken Combo Beef Bowl	790 yen	6.3%
Seared Mayo Spicy Chicken Combo Beef Bowl	890 yen	5.6%

The Best-Value Way to Order

The points awarded are a flat 50 pt regardless of menu item or serving size. That means ordering the cheapest item maximizes your rate of return.

Highest return: Seasoned Ground Chicken & Egg Bowl, Small Serving, 430 yen → 50 pt (11.6% return)

At the other end, the Seared Mayo Spicy Chicken Rice in a Large Serving (1,080 yen) drops to a 4.6% return. If point efficiency is your priority, Small and Regular Servings are the better choice.

The campaign can be used as many times as you like during the period. Each order earns 50 pt.

Terms and Conditions

Item	Details
Campaign period	April 1 (Wed.) 0:00 – April 13 (Mon.) 23:59
How to order	Matsuben Net or Matsuya Mobile Order
Participating stores	Matsuya stores nationwide, with some exceptions
Not eligible	Matsuben Delivery

Excluded stores are the Haneda Innovation City Store, the Narita Airport Terminal 3 Store, and expressway PA locations. The New Grilled Beef Bowl is not sold at stores co-located with Matsunoya or My Curry Shokudo.

Points from this campaign are not eligible for other point multiplier campaigns, so it appears it cannot be combined with the “Asatoku Triple Point Campaign” that starts the same day.

Point Boost Campaigns Are Coming Thick and Fast

Since the start of 2026, Matsuya has rolled out one app-exclusive point boost campaign after another.

Announced	Campaign
January 5	New Year Bowl & Bento Point Boost
February 15	Beef Bowl Bulk-Buy Point Boost
February 19	Topping Beef Bowl Point Boost
February 20	Kids’ Waku Waku Set Point Boost
March 3	Miso Soup with Pork & Vegetables Set Bento Point Boost
March 31	Bowl Menu Point Boost (this one)