Matsuya Launches App-Exclusive Campaign Tomorrow Offering 50 Points on Bowl Menu Orders — Cheapest Pick, the Seasoned Ground Chicken & Egg Bowl, Delivers an 11.6% Return
On March 31, Matsuya announced the Matsuya App-exclusive Bowl Menu Point Boost Campaign. From tomorrow, April 1 (Wed) at 0:00, through April 13 (Mon) at 23:59, ordering an eligible bowl menu item via Matsuben Net or Matsuya Mobile Order earns 50 Matsuya Points (worth 50 yen).
Eligible Items and Prices
The campaign covers 9 items in the bowl category. All sizes and set meal variations are also eligible for the point award.
| Menu Item | Regular Serving Price | 50pt Return Rate |
|---|---|---|
| Seasoned Ground Chicken & Egg Bowl | 460 yen | 10.9% |
| Chicken Rice | 580 yen | 8.6% |
| Seared Mayo Spicy Chicken Rice | 680 yen | 7.4% |
| Original Salt-based Green Onion Thick Pork Boneless Short Rib Bowl | 690 yen | 7.2% |
| Beef Bibim Bowl | 690 yen | 7.2% |
| Kimchi Kalbi Bowl | 690 yen | 7.2% |
| New Grilled Beef Bowl | 690 yen | 7.2% |
| Chicken Combo Beef Bowl | 790 yen | 6.3% |
| Seared Mayo Spicy Chicken Combo Beef Bowl | 890 yen | 5.6% |
The Best Way to Order
The points awarded are a flat 50pt regardless of menu item or size. That means ordering the cheapest item is the way to maximize the return rate.
Highest return rate: Small Serving Seasoned Ground Chicken & Egg Bowl, 430 yen → 50pt (11.6% return)
Conversely, the most expensive item, the Large Serving Seared Mayo Spicy Chicken Rice (1,080 yen), sees the return rate drop to 4.6%. If point efficiency is the priority, ordering a Small or Regular Serving is the better choice.
The campaign can be used any number of times during the period — each additional order earns another 50pt.
Terms of Use
| Item | Details |
|---|---|
| Campaign Period | April 1 (Wed) 0:00 – April 13 (Mon) 23:59 |
| Order Method | Matsuben Net or Matsuya Mobile Order |
| Eligible Stores | Matsuya locations nationwide, with some exceptions |
| Not Eligible | Matsuben Delivery |
Excluded stores are the Haneda Innovation City Store, the Narita Airport Terminal 3 Store, and highway parking area (PA) stores. In addition, the New Grilled Beef Bowl is not sold at stores co-located with Matsunoya or My Curry Shokudo.
Points from this campaign are excluded from other point-multiplier campaigns, so it appears it cannot be combined with the Asatoku Triple Point Campaign launching the same day.
Point Boost Campaigns Keep Coming
Since the start of 2026, Matsuya has been rolling out app-exclusive point boost campaigns in rapid succession.
| Announcement Date | Campaign Name |
|---|---|
| January 5 | New Year Bowl & Bento Point Boost |
| February 15 | Beef Bowl Bulk Purchase Point Boost |
| February 19 | Topping Beef Bowl Point Boost |
| February 20 | Kids’ Waku Waku Set Point Boost |
| March 3 | Miso Soup with Pork & Vegetables Set Bento Point Boost |
| March 31 | Bowl Menu Point Boost (this campaign) |
Official Matsuya App
The official Matsuya Foods app. Coupons, mobile order and advance booking, plus points on every visit.
Editor's Note
50 points for the 430-yen Small Serving Seasoned Ground Chicken & Egg Bowl — an 11.6% return rate that's nothing to sneeze at. For bowl fans, ordering through the app is the obvious move.
