Matsuya Toyama Fuchu Store Ends 24-Hour Operation After About 43 Days, Reverts to '4:00 AM–2:00 AM'

As of 2:05 PM on June 13, 2026, the business hours for ‘Matsuya Toyama Fuchu Store’ (No. 1720, 428-4 Shimokutsuwada, Fuchu-machi, Toyama City, Toyama Prefecture, co-located with Matsunoya) were updated in the store data on Matsuya’s official website, with the main listing shortened from ‘24-hour operation’ to ‘4:00 AM to 2:00 AM the following day, last order 30 minutes before closing.’ The store had only just expanded its hours from ‘4:00 AM to 2:00 AM’ to ‘24-hour operation’ on May 1, 2026, and today’s change marks a reversal back to the original business hours profile about 43 days after that switch to 24-hour operation. The two-hour window from 2:00 AM to 4:00 AM has shifted back to outside business hours, shortening daily operating hours from 24 hours to 22 hours. Note that the temporary closure schedule appended at the end (partial nighttime closures for June 4–15) was not changed in this update.

Store Information Summary

Item	Details
Store Name	Matsuya Toyama Fuchu Store
Store Code	1720
Prefecture	Toyama Prefecture
Address	428-4 Shimokutsuwada, Fuchu-machi, Toyama City
Business Hours (Before Change)	24-hour operation
Business Hours (After Change, Today)	4:00 AM to 2:00 AM the following day, last order 30 minutes before closing
Daily Operating Hours	24 hours → 22 hours (closed 2:00 AM–4:00 AM)
Temporary Closure Schedule	No change (partial nighttime closures for June 4–15 remain listed)
Co-located Brand	Matsunoya

Reversal About 43 Days After the May 1 Switch to 24-Hour Operation

Toyama Fuchu Store was originally a ‘4:00 AM to 2:00 AM’ (22-hour operation) location, which was expanded to ‘24-hour operation’ on May 1, 2026. Today’s change reverts the listed business hours back to the original ‘4:00 AM to 2:00 AM, last order 30 minutes before closing,’ bringing the 43-day run of 24-hour operation to an end.

Date	Business Hours Listing
Through April 30, 2026	4:00 AM to 2:00 AM (22-hour operation)
May 1, 2026	24-hour operation (closure from 2:00 AM–4:00 AM eliminated, switched to 24-hour)
June 3, 2026	24-hour operation (temporary closure schedule update only)
June 13, 2026, 2:05 PM (this update)	4:00 AM to 2:00 AM, last order 30 minutes before closing (24-hour operation ends, reverts to original profile)

Throughout the 43-day period of 24-hour operation, the main listing remained ‘24-hour operation’ while the nighttime partial closure schedule was updated frequently, suggesting the store’s operators were experimenting with late-night staffing. Today’s reduction in the main listing can be positioned as a definitive switch back to the original profile following that trial period.

Consecutive End of 24-Hour Operation in Toyama Prefecture: Second Case Following Toyama Shimoakae Store

As of today, 8 Matsuya locations are operating in Toyama Prefecture. Most recently, on June 10, 2026, ‘Matsuya Toyama Shimoakae Store’ (No. 1771), also in Toyama City, reflected a reduction from ‘24-hour operation’ to ‘8:00 AM to midnight, last order 30 minutes before closing.’ Today’s Toyama Fuchu Store update marks the second case in Toyama Prefecture of ‘24-hour operation ending and reverting to the original profile.’

Store	Code	Change Date	Change Details	Period from 24-Hour Switch to Reversal
Matsuya Toyama Shimoakae Store	No. 1771 (Shimoakae-machi, Toyama City)	June 10, 2026	24-hour operation → 8:00 AM to midnight	About 25 days (May 16–June 10)
Matsuya Toyama Fuchu Store	No. 1720 (Fuchu-machi, Toyama City, this update)	June 13, 2026	24-hour operation → 4:00 AM to 2:00 AM	About 43 days (May 1–June 13)

Both stores had been trialing ‘24-hour operation’ up until just before their changes, but after about 25 days (Shimoakae Store) and about 43 days (Fuchu Store) of operation, each reverted to its original business hours profile (8:00 AM–midnight / 4:00 AM–2:00 AM the following day), a shared pattern. With this consecutive ‘trial of 24-hour operation → reversion to original profile’ in Toyama Prefecture, the number of 24-hour Matsuya locations in the prefecture has decreased to 6 as of today (Toyama Tanakamachi, Toyama Kakeo, Shin-Takaoka, Namerikawa, Imizu Taikoyama, and Kurobe).

Contrast with the Kanto Region: April–May Saw Expansion of 24-Hour Operation, Toyama Now in a Contraction Phase

During April–May 2026 at Matsuya, a series of stores mainly in the Kanto region expanded to 24-hour operation in succession (the Kiyose Noshio Store on May 21; four stores including ones in Chiba Prefecture simultaneously on May 25; the Minowacho Store on May 26; the Azamino Store on June 1; the Kojiya Store on June 2; and others). Meanwhile, in Toyama Prefecture, today’s reversal at Toyama Fuchu Store and the June 10 reversal at Toyama Shimoakae Store form a consecutive trend of ending 24-hour operation and reverting to the original hours.

Period	Region	Movement
April–Early June 2026	Mainly Kanto Region	Consecutive expansion to 24-hour operation
June 10 and 13, 2026	Within Toyama Prefecture	Consecutive reversals ending 24-hour operation and returning to original profiles

With late-night demand and nighttime staffing conditions varying by region, the expansion phase in Kanto and the contraction phase in Toyama are unfolding simultaneously. It’s conceivable that similar reversals could follow at the remaining 24-hour Matsuya locations in Toyama Prefecture (6 stores).