Matsuya Official X Previews Tomorrow's 5/29 'Meat Day × Day of Happiness' ¥200-Off Large Serving Set Meals, a Day Early

Matsuya’s official X account (@matsuya_foods) posted at 22:00 on May 28, 2026, previewing tomorrow’s Meat Day campaign for Friday, May 29. The post draws on a double angle — “the 29th is the regular monthly Meat Day” and “5/29 is also the Day of Happiness (a play on the reading of 29)” — and previews the main event: an app-exclusive campaign running from 0:00 to 23:59 on May 29 that takes ¥200 off three Large Serving Set Meals.

Original Post

Tomorrow is the monthly “Meat Day” (╹◡╹)

And apparently 5/29 is also “the Day of Happiness.” Eat plenty of Matsuya’s meat and get happy!

¥200 off the Large Serving of our classic yakiniku set meals! The star of the show is the hearty Large Serving Grilled Thick Pork Loin Set Meal!

↓Install the Matsuya App and come visit us↓ (Link to Matsuya App)

The opening “(╹◡╹)” is the emoticon that has become standard in Matsuya’s dining-report and announcement posts since April. The post opens with “Tomorrow,” making the timing explicit a day in advance, then frames it as the regular monthly “Meat Day,” before layering on the wordplay unique to May 29 — “the Day of Happiness” (a pun on reading 29 as “fuku”). The five-part structure ends with a direct link to install the app.

Campaign Details

Here is a rundown of the campaign details, which were already announced in the official notice dated May 25.

Item	Details
Date and time	0:00–23:59, Friday, May 29, 2026
Discount	Flat ¥200 off
Ordering method	Matsuben Net or Matsuya Mobile Order via the Matsuya App
3 eligible items	Large Serving Yakiniku Beef Set Meal / Large Serving Yakiniku Boneless Short Rib Set Meal / Large Serving Grilled Thick Pork Loin Set Meal
Excluded item	Set Meal of Pork Steak
Excluded services	Matsuben Delivery, ticket vending machines and tablets
Eligible stores	Matsuya locations nationwide, excluding some stores

The official X post text singles out “the star of the show is the hearty Large Serving Grilled Thick Pork Loin Set Meal,” explicitly positioning the pork loin item as the headline product among the three eligible items (the discount applies to the Large Serving Grilled Thick Pork Loin Set Meal — regularly 1,730 yen, discounted to 1,530 yen for Meat Day). This item was thickened from the 120g version to a 180g version on May 19, 2026, making this May 29 Meat Day the first ¥200-off event for the Large Serving version since the switch to the thicker cut.

Comparing Announcement Timing with the April 29 Post

The monthly Meat Day campaign on the 29th is a recurring event, but the timing and wording of the official X announcement differ between April 29 and May 29.

Item	April 29 (Wed)	May 29 (Fri, tomorrow)
Official X announcement time	12:04 PM on April 29 (same day, midday)	10:00 PM on May 28 (the night before — this time)
Framing	“Today is the regular monthly ‘Meat Day’” (same-day announcement)	“Tomorrow is…” (day-ahead preview) + “Day of Happiness” wordplay
Featured product	Large Serving Yakiniku Set Meals (all three items together)	Large Serving Grilled Thick Pork Loin Set Meal (highlighting the Large Serving/180g version)

While the April 29 post was a same-day announcement made at noon, this May 29 post was published the night before, at 10:00 PM — an earlier timing. The post also draws on the wordplay unique to May 29, “the Day of Happiness,” and narrows the spotlight to a single featured product (the Large Serving version of the Grilled Thick Pork Loin Set Meal), showing that the framing of these monthly announcements is adjusted from month to month.

The Double Wordplay of “Day of Happiness” and “Meat Day”

May 29 is dubbed the “Day of Happiness” through a play on numbers — reading 5 as “go” and 29 as “fuku,” which together sound like “kōfuku” (happiness) — and this year it happens to fall on the same date as the monthly “Meat (2-9, ni-ku) Day,” making May 29 a rare double-wordplay date. Today’s post plays on both meanings at once, urging fans to “eat plenty of Matsuya’s meat and get happy!”

The official announcement and promotional banner published on May 25 carried the same wordplay framing — “The 29th is the regular Meat Day! And 5/29 is also the Day of Happiness! There’s nothing to do but eat!” — putting the official X post and the official announcement/promotional banner in alignment.