Matsuya Adds 3 Items Including "Taco Rice" to Menu Today — 3-Style Lineup From 580 Yen, Seasoned Ground Chicken & Egg Bowl Marked "To Be Discontinued Successively"

At 9:39 AM on May 5, it was confirmed that the three items in the “Taco Rice” series, announced on April 30, had been newly added to Matsuya’s official menu data. The items appeared in the menu listing roughly 20 minutes before their 10:00 AM on-sale time, officially bringing the new summer menu into the lineup. At the same time, the bowl-category staple Seasoned Ground Chicken & Egg Bowl was marked “To Be Discontinued Successively.”

The 3 Added Items

Menu Item	Category	Price (Regular Serving, Tax Included)
Taco Rice	Bowl	580 yen
Sausage & Egg Taco Rice	Bowl	760 yen
Hamburg Steak with Taco Salsa Set Meal	Set Meal	990 yen

The official announcement dated April 30 described a 4-item lineup that also included “Hamburg Steak with Taco Salsa Only” (790 yen), but only 3 items — the 2 Taco Rice items plus the Hamburg Steak Set Meal — appeared in the menu listing; the Hamburg Steak Only item cannot be confirmed in the menu listing. Items sold as standalone (Only) items appear to be excluded from the regular menu listing as a matter of operational practice.

No Limited-Time Marker Applied

The official announcement on April 30 centered on seasonal appeals such as “a summer feast that suits the sun” and “stimulating early-summer appetites,” but as of today’s menu addition, none of the 3 items carry either a store-limited marker or a limited-time marker. They have effectively been registered as regular menu items.

Item	Status
Store-limited marker	None (available at Matsuya locations nationwide)
Limited-time marker	None (no time period noted)
Note	None

Compared to Matsuya’s recent new menu items, the Salt-based Green Onion Bowl (730 yen), released April 21, and the Chunky Stewed Chicken Curry and Rice (890 yen), revived April 14, both carried limited-time markers. Whether this batch of 3 items being registered without a limited-time marker reflects an operational plan for stable availability throughout the summer, or whether a marker will be added in stages later, cannot be determined at the time of registration.

Seasoned Ground Chicken & Egg Bowl Marked “To Be Discontinued Successively”

At the same time, the note field for the bowl-category Seasoned Ground Chicken & Egg Bowl (460 yen, regular serving) had “*To Be Discontinued Successively” newly added. There is no change to the core information — price, image, product name, or category — with the note addition being the only change this time.

Item	Before	After
Product name	Seasoned Ground Chicken & Egg Bowl	Same as before
Price (Regular Serving)	460 yen	Same as before
Note	(None)	*To Be Discontinued Successively

The Seasoned Ground Chicken & Egg Bowl is a staple in the Bowl-category menu, at the lowest price class of 460 yen (regular serving). Currently active items in the same category include the Kimchi Kalbi Bowl, Beef Bibim Bowl, New Grilled Beef Bowl, and Salt-based Green Onion Bowl, and this discontinuation marker points to a coming shift in which item holds the lowest price in the “Bowl” category.

Changes to the Bowl-Category Lineup

Given today’s additions and discontinuation notice, the state of the Bowl category is as follows.

Product	Regular Serving Price	Status
New Grilled Beef Bowl	690 yen	Active
Kimchi Kalbi Bowl	690 yen	Active
Beef Bibim Bowl	690 yen	Active
Salt-based Green Onion Bowl	730 yen	Active (released April 21)
Seasoned Ground Chicken & Egg Bowl	460 yen	To Be Discontinued Successively (marked today)
Taco Rice (New)	580 yen	Added today
Sausage & Egg Taco Rice (New)	760 yen	Added today

Once the 460-yen Seasoned Ground Chicken & Egg Bowl is gone, the lowest price point in the Bowl category will shift to the 580-yen Taco Rice. The fact that the Taco Rice addition and the Seasoned Ground Chicken & Egg Bowl’s discontinuation marker were applied at the same time suggests this is likely a deliberate reshuffling of the Bowl category’s price range.

Correspondence With the April 30 Announcement Article

Based on the official announcement, Gyumesy published an article on April 30 titled “Matsuya to Release ‘Taco Rice’ on May 5,” which introduced a 4-item lineup including “Hamburg Steak with Taco Salsa Only.” Today’s menu listing addition includes only 3 items, and it appears that the standalone hamburg item — being “a set meal component offered on its own” under the menu specification — falls into a category that isn’t registered in the menu listing data.

Product Concept

All 3 items share a common core of a double preparation of Salsa Sauce and Taco Rice Sauce, plus crisp fresh vegetables and cheese, with variation created through the thickness of volume. Taco Rice (580 yen) is the basic configuration, Sausage & Egg Taco Rice (760 yen) adds sausage and egg, and Hamburg Steak with Taco Salsa Set Meal (990 yen) develops it further into a hamburg steak plus set meal format — a step-up structure that expands the price range in increments of 180 to 230 yen per item.