Matsuya App "Comeback Campaign" Starts May 1 at 10:00 AM — Up to 70 Yen Off for Members Dormant for Six Months, Mobile Order Now Included

Matsuya announced on May 1 that it will hold the Matsuya App’s “Comeback Campaign” from 10:00 AM on Friday, May 1, 2026 through 11:59 PM on Sunday, May 31, 2026. The coupon campaign targets app members who haven’t placed an order through Matsuben Net or Matsuya Mobile Order in over six months, offering up to 70 yen off on 12 eligible menu items.

Campaign Overview

Item	Details
Period	10:00 AM, Friday, May 1, 2026 – 11:59 PM, Sunday, May 31, 2026 (based on pickup date/time)
Eligibility	Among Matsuya App members registered by October 31, 2025, those who placed no orders through either Matsuben Net or Matsuya Mobile Order between November 1, 2025 and April 30, 2026
Coupon Name	Comeback Coupon
Number of Uses	Can be used any number of times during the campaign period
Eligible Stores	Matsuya locations nationwide (excluding Haneda Innovation City Store, Narita Airport Terminal 3 Store, and stores inside parking areas)
Excluded Service	Matsuben Delivery

The 12 Eligible Menu Items and Discount Amounts

The discount is set at one of three tiers per item: 30 yen, 50 yen, or 70 yen.

Menu Item	Regular Price	Coupon Price	Discount
Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl	660 yen	630 yen	30 yen off
Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl	560 yen	530 yen	30 yen off
Cheese Beef Bowl	660 yen	630 yen	30 yen off
Kimchi Beef Bowl	560 yen	530 yen	30 yen off
Kimchi Kalbi Bowl	690 yen	640 yen	50 yen off
Beef Bibim Bowl	690 yen	640 yen	50 yen off
Yakiniku Beef Set Meal	890 yen	820 yen	70 yen off
Yakiniku Boneless Short Rib Set Meal	890 yen	820 yen	70 yen off
Demi-glace Egg Hamburg Steak Set Meal	1,080 yen	1,010 yen	70 yen off
Umatoma Hamburg Steak Set Meal	980 yen	910 yen	70 yen off
Cheese Umatoma Hamburg Steak Set Meal	1,180 yen	1,110 yen	70 yen off
Half-and-Half Beef Umatoma Hamburg Steak Set Meal	1,180 yen	1,110 yen	70 yen off

Shareholder benefit vouchers can be used on all 12 eligible menu items. For takeout orders, miso soup is charged separately.

What’s Changed Since the Previous Round (March)

The Comeback Campaign has been held periodically since 2024, most recently from March 1 to March 31 — meaning this is its return after roughly two months. Two things have changed since the previous round.

1. “Matsuya Mobile Order” Added to Eligible Services

In the March round, the only eligible service was Matsuben Net, but this time both Matsuben Net and Matsuya Mobile Order are covered. The dormancy qualification period (November 1, 2025 – April 30, 2026) now also requires no orders through either service, widening the net.

Item	March Round	May Round
Eligible Services	Matsuben Net	Matsuben Net + Matsuya Mobile Order
Dormancy Qualification Period	September 1, 2025 – February 28, 2026	November 1, 2025 – April 30, 2026
Excluded Stores	Kuhonbutsu Store and Seibu-Yagisawa Store also excluded	No exclusion mentioned for these two stores
Campaign Period	March 1 – March 31, 2026	May 1 – May 31, 2026

2. “Original Salt-based Green Onion Thick Pork Boneless Short Rib Bowl” Dropped from Eligible Menu

The March round’s 12 items included the Original Salt-based Green Onion Thick Pork Boneless Short Rib Bowl (50 yen off), but this time it has been dropped, replaced by the newly added Demi-glace Egg Hamburg Steak Set Meal (70 yen off). The Original Salt-based Green Onion Thick Pork Boneless Short Rib Bowl was delisted starting in April, and its removal from the lineup appears to reflect that.

Also, the Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl was previously listed under a “bento” label when included, but this time the item itself is the eligible listing — reflecting a cleanup of the product specifications.

An Internal Inconsistency in the Announcement Text

The official announcement for this campaign contains an internal contradiction regarding eligible services.

• Opening paragraph, Eligibility section, and Campaign Details section: both Matsuben Net and Matsuya Mobile Order are eligible for the coupon
• A note at the end of that same “Campaign Details” section: “‘Matsuya Mobile Order’ and ‘Matsuben Delivery’ are not eligible.”

Only Matsuben Delivery should actually be excluded; the mention of “Matsuya Mobile Order” in the note is most likely a holdover from the template used for the previous announcement (which was limited to Matsuben Net). Going by the wording in the opening paragraph and the Eligibility section, it’s natural to conclude that Matsuya Mobile Order is indeed eligible for the coupon this time.

Past History of the Comeback Campaign

This campaign has been held regularly since 2024, roughly every two to three months.

Month Held	Name	Eligible Services
March 2024	Matsuben Net Comeback Campaign Part 3	Matsuben Net
July 2024	Matsuben Net Comeback Campaign	Matsuben Net
August 2024	Matsuben Net Comeback Campaign	Matsuben Net
November 2024	Matsuben Net Comeback Campaign	Matsuben Net
February 2025	Matsuben Net Comeback Campaign	Matsuben Net
September 2025	Matsuya App Comeback Campaign	Matsuben Net-related
November 2025	Matsuben Net Comeback Campaign	Matsuben Net
February 2026	Matsuben Net Comeback Campaign	Matsuben Net
March 2026	Matsuya App Comeback Campaign	Matsuben Net
May 2026 (this round)	Matsuya App Comeback Campaign	Matsuben Net + Matsuya Mobile Order

The campaign’s name had alternated between “Matsuben Net Comeback” and “Matsuya App Comeback,” but with Mobile Order now added to the scope, it has effectively — and now officially — repositioned itself as a win-back initiative for the Matsuya App as a whole.