Matsuya App's "Matsuben Debut Campaign" Returns in May — 300 Points for Mobile Order Members' First Matsuben Net Order

Matsuya announced on April 30 that it will hold the “Matsuben Debut Campaign” on the Matsuya App from Friday, May 1 to Sunday, May 31, 2026. The campaign targets members who have a track record of using Matsuya Mobile Order but have never used Matsuben Net, awarding 300 points for a Matsuben Net order placed during the campaign period.

Campaign Overview

Item	Details
Period	May 1 (Fri) – May 31 (Sun), 2026 (based on order receipt date/time)
Eligibility	Members who used “Matsuya Mobile Order” between November 1, 2025 and April 30, 2026, and have not used “Matsuben Net” between March 1 and April 30, 2026
Details	300 points awarded for ordering a main menu item on Matsuben Net during the campaign period
Point Award Date	By Monday, June 8, 2026
Limit	Once per person
Excluded	Matsuben Delivery orders

Eligible stores are Matsuya, Matsunoya, My Curry Shokudo, Sushimatsu, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal & Bowl Matsugyu, Mugi no Toriko, and Tukkun² locations nationwide (excluding stores that have not adopted the service, such as those in expressway parking areas). Members who have only used Matsuya Mobile Order and Matsuben Delivery are also included.

Second Round Runs Under the Same Conditions as January’s First Round

Matsuya also announced a campaign of the same name, the “Matsuben Debut Campaign,” on January 31, 2026, making this the second round. The first and second rounds share almost the same structure, with no change to the reward scale.

Item	Round 1 (Announced January 2026)	Round 2 (This Time)
Campaign Month	February 1 – 28, 2026	May 1 – 31, 2026
Mobile Order Usage Window	August 1, 2025 – January 31, 2026	November 1, 2025 – April 30, 2026
Matsuben Net Non-Usage Window	December 1, 2025 – January 31, 2026	March 1 – April 30, 2026
Points Awarded	300 points	300 points
Limit	Once per person	Once per person

The qualifying windows have simply been shifted forward by three months, bringing in users who fell outside the first round’s scope but still haven’t used Matsuben Net, as well as users who started using Mobile Order after the first round.

Estimated Reward Rate

The 300 points are valued at 1 point = 1 yen. For example, if a member orders one of the cheapest eligible Matsuben Net main menu items (a Beef Bowl Bento in the 400-yen range is assumed), the effective reward rate works out to more than 60%. Although it’s a one-time offer, for eligible members it’s generous enough to nearly eliminate the hurdle of placing a first Matsuben Net order.

A “Matsuben Net Double Point Campaign” Announced Alongside It

On the same day, Matsuya also announced another Matsuben Net-related campaign, the “Matsuben Net Double Point Campaign.” This means May’s Matsuben Net push is running on two tracks at once: acquiring new users (Matsuben Debut) and re-engaging existing ones (Double Points).