Matsuya's Official X Account Quote-Reposts FRUITS ZIPPER's Yui Sakurai Introducing Chii-gyu

At 11:33 AM on May 7, 2026, Matsuya’s official X account (@matsuya_foods) posted by quote-reposting a post titled “The Chii-gyu I ate at #Nyu-Kawashite,” made by Yui Sakurai (@yui_fz0221), a member of the idol group FRUITS ZIPPER. The text expresses thanks for the Cheese Beef Bowl introduction while also promoting the related product, the Umatoma Cheese Beef Bowl.

Original Post Text

Sorry for the late reply…

Yui Sakurai of FRUITS ZIPPER introduced Matsuya’s “Cheese Beef Bowl”!

We hope you’ll keep enjoying Matsuya’s Chii-gyu from now on (╹◡╹)

Please try the Umatoma Cheese Beef Bowl too!

#Nyu-Kawashite #Matsuya #CheeseBeefBowl #Chiigyu

The opening line, “Sorry for the late reply…,” suggests that Sakurai’s quoted post had been made some time earlier. “We hope you’ll keep enjoying Matsuya’s Chii-gyu from now on (╹◡╹)” is the Eating Report emoticon that has been used since April, softening the tone of gratitude. The post closes by steering readers toward the related menu item, the Umatoma Cheese Beef Bowl.

The Quoted Post by Yui Sakurai

The quoted source is the following post by Yui Sakurai (@yui_fz0221), a member of FRUITS ZIPPER.

The Chii-gyu I ate at #Nyu-Kawashite I love that everyone’s been going to eat it 🥰🥰

“I love that everyone’s been going to eat it” appears to be a reaction to the spread of posts from fans going to eat Chii-gyu under the “#Nyu-Kawashite” hashtag. The post’s timestamp appears to predate today’s quote repost by Matsuya’s official account. The opening “Sorry for the late reply…” reflects thanks for that time gap.

The Kanji Discrepancy

Matsuya’s official text reads “Yui Sakurai (櫻井由衣さん),” but the quoted account’s profile display name is “櫻井優衣 (FRUITS ZIPPER)” — a different kanji. The reading of the quoted account name (@yui_fz0221) matches “優衣.” It appears likely that Matsuya’s official account mixed up the kanji, a discrepancy that raises questions about the accuracy of name notation on social media.

Current State of Matsuya’s “Chii-gyu”-Related Menu

Matsuya’s menu data currently includes four items containing “Cheese Beef Bowl.”

Product	Category	Regular Serving Price
Cheese Beef Bowl	Beef Bowl	660 yen
Cheese Beef Bowl Lunch Set	Lunch	730 yen
Umatoma Cheese Beef Bowl	Beef Bowl	690 yen
Umatoma Cheese Beef Bowl Lunch Set	Lunch	760 yen

The Umatoma Cheese Beef Bowl promoted at the end of the post is a relatively new menu item released on April 7. Built around the concept of “the popular Umatoma sauce making its first appearance on a beef bowl,” it sits 30 yen above the standard Cheese Beef Bowl (660 yen), positioning it as the premium option at 690 yen.

Trend of Quote Reposts Since April

Matsuya’s official X account has made the following quote reposts in recent weeks.

Date	Quoted Source	Quoted Subject	Matsuya’s Stance
April 23	Satoshi Kusaka (TikTok video creator)	“An official collaboration would be a dream”	“Noticed” and thanked
April 29	PayPay official	Coupon commemorating 5.5 million Matsuya App members	Rode the quote to promote the announcement
May 7 (this post)	FRUITS ZIPPER’s Yui Sakurai	#Nyu-Kawashite Chii-gyu	Thanks for the introduction + promotion of a related menu item

The range of accounts being quoted has diversified — from a creator eager to collaborate, to an official payment service, to a celebrity. This time, by quoting a social media post from a member of an idol group, the structure appears aimed at driving reach among both Matsuya fans and idol fans simultaneously.

What Is “#Nyu-Kawashite”?

The hashtag “#Nyu-Kawashite” appears to be a campaign-style catchphrase that members of FRUITS ZIPPER have put to their fans (inferred from the context of Sakurai’s quoted post). By using this hashtag itself, Matsuya’s official account appears to intend a reply aimed at reaching the FRUITS ZIPPER fan base.

A Corrected Repost Four Minutes Later

Just four minutes after today’s 11:33 AM quote repost, Matsuya’s official X account posted again at 11:37 AM, quote-reposting the same source (Yui Sakurai’s post) a second time. The wording is nearly identical, but the kanji discrepancy noted at the top of this article (櫻井由衣さん → 櫻井優衣さん) has been corrected.

Text of the Corrected Repost

Sorry for the late reply…

Yui Sakurai of FRUITS ZIPPER introduced Matsuya’s “Cheese Beef Bowl”!

We hope you’ll keep enjoying Matsuya’s Chii-gyu from now on (╹◡╹)

Please try the Umatoma Cheese Beef Bowl too!

#Nyu-Kawashite #Matsuya #CheeseBeefBowl #Chiigyu

Changes from the 11:33 AM (Old) Post to the 11:37 AM (New) Post

Matsuya’s official X account made two corrections within four minutes.

Point	11:33 AM Original Post	11:37 AM Repost (This Time)
Kanji in the name	櫻井由衣さん	櫻井優衣さん
Verb notation	ご紹介頂きました (kanji)	ご紹介いただきました (hiragana)

The kanji in the name is the correction of the mix-up noted at the top of this article. The verb was also changed from “頂き” (kanji) to “いただき” (hiragana), a softer notation. The Agency for Cultural Affairs’ public writing guidelines also recommend writing the auxiliary verb “いただく” in hiragana, so this change also brings the wording in line with standard notation conventions.

What Happened to the Original Post

Whether the 11:33 AM original post (x_post_id: 2052215280974340478) was deleted or is running alongside the corrected version remains to be observed. X’s post-editing features are limited, so deleting and reposting to fix a typo is a common operational pattern. Today’s response from Matsuya’s official account likely followed this same “delete and repost” flow.

The Speed of Official Social Media Self-Correction

A four-minute turnaround from typo to corrected repost demonstrates the agility of the person running Matsuya’s official X account. The underlying stance — not letting a misspelled idol group member’s name go uncorrected — reflects careful, attentive account management.