Matsuya Official X Quote-Reposts FRUITS ZIPPER's Yui Sakurai Post Featuring Chii-gyu

The official Matsuya X account (@matsuya_foods) quote-reposted a post by Yui Sakurai (櫻井優衣, @yui_fz0221) of the idol group “FRUITS ZIPPER” at 11:33 on May 7, 2026. The post, titled “Chii-gyu I ate with #Nyukawashite,” was quoted to thank her for featuring the Cheese Beef Bowl. The text also promotes a related item, the “Beef Bowl topped with Tomato and Cheese.”

Original Post Text

遅くなりましたが、、、

FRUITS ZIPPERの櫻井由衣さんに、松屋の「チーズ牛めし」をご紹介頂きました！

これからも松屋のチー牛をよろしくお願いいたします（╹◡╹）

うまトマチーズ牛めしもぜひお召し上がりください！

#にゅーかわして #松屋 #チーズ牛めし #チー牛

(In English: “Sorry for the delay… Yui Sakurai of FRUITS ZIPPER featured Matsuya’s ‘Cheese Beef Bowl’! Please keep supporting Matsuya’s Chii-gyu! Please also try the Beef Bowl topped with Tomato and Cheese!”)

The opening line, “Sorry for the delay…,” suggests that Sakurai’s original post had been made some time earlier. The line “Please keep supporting Matsuya’s Chii-gyu (╹◡╹)” uses an eating-report-style emoticon seen since April, softening the tone of the thanks. The post closes by steering readers to the related item, the Beef Bowl topped with Tomato and Cheese.

The Quoted Post by Yui Sakurai

The quoted post is the following one by Yui Sakurai (@yui_fz0221, a FRUITS ZIPPER member).

#にゅーかわして　で食べたチー牛 みんな食べに行ってて愛おしい🥰🥰

(In English: “Chii-gyu I ate with #Nyukawashite. Everyone’s going to eat it, and it’s so endearing 🥰🥰”)

“Everyone’s going to eat it, and it’s so endearing” appears to react to fans spreading posts about going to eat Chii-gyu under the “#Nyukawashite” hashtag. Her post appears to have been made before Matsuya’s quote-repost today. The opening “Sorry for the delay…” is an apology for that gap.

Kanji Mismatch in the Name

Matsuya’s text writes the name as “櫻井由衣さん,” but the display name on the quoted account’s profile is “櫻井優衣 (FRUITS ZIPPER),” so the kanji differ. The reading of the quoted account name (@yui_fz0221) matches “優衣.” Matsuya most likely mixed up the kanji, a discrepancy worth noting in terms of how accurately names are written on social media.

Current “Chii-gyu” Items on the Matsuya Menu

Matsuya’s menu data currently contains four items that include the “Beef Bowl topped with Cheese.”

Item	Category	Regular Serving Price
Beef Bowl topped with Cheese	Beef Bowl	660 yen
Beef Bowl topped with Cheese Lunch Set	Lunch	730 yen
Beef Bowl topped with Tomato and Cheese	Beef Bowl	690 yen
Beef Bowl topped with Tomato and Cheese Lunch Set	Lunch	760 yen

The Beef Bowl topped with Tomato and Cheese, promoted at the end of the text, is a relatively new menu item that went on sale on April 7. Built on the concept of “the popular Umatoma sauce debuts on a beef bowl for the first time,” it is a higher-tier item priced 30 yen above (690 yen) the standard Beef Bowl topped with Cheese (660 yen).

Trend in Quote-Reposts Since April

Matsuya’s official X account has recently made the following quote-reposts.

Date	Quoted Source	Subject of the Quoted Post	Matsuya’s Stance
April 23	Satoshi Kusaka (TikTok video creator)	“My dream is an official collaboration”	“Caught” the post and thanked him
April 29	PayPay official	Coupon commemorating 5.5 Million Matsuya App members	Joined the announcement via quote
May 7 (this time)	Yui Sakurai of FRUITS ZIPPER	Chii-gyu with #Nyukawashite	Thanks for the feature plus a push for a related menu item

The parties Matsuya quotes have diversified to include a creator hoping for a collaboration, an official payment-service account, and a celebrity. This time, quoting a post by a member of an idol group appears to be aimed at spreading the word to both Matsuya fans and idol fans.

What Is “#Nyukawashite”?

The hashtag “#Nyukawashite” appears to be a campaign-style catchphrase that FRUITS ZIPPER members put out to their fans (inferred from the context of Sakurai’s quoted post). By using the hashtag itself, Matsuya’s official account intended the reply to reach FRUITS ZIPPER’s fan base.

Reposted Four Minutes Later With the Kanji Corrected

Just four minutes after the quote-repost at 11:33 today, at 11:37, the official Matsuya X account reposted by quoting the same source (Yui Sakurai’s post) again. The structure of the text is nearly the same, but the kanji mismatch pointed out at the top of this article (櫻井由衣さん → 櫻井優衣さん) has been corrected.

Reposted Text

遅くなりましたが、、、

FRUITS ZIPPERの櫻井優衣さんに、松屋の「チーズ牛めし」をご紹介いただきました！

これからも松屋のチー牛をよろしくお願いいたします（╹◡╹）

うまトマチーズ牛めしもぜひお召し上がりください！

#にゅーかわして #松屋 #チーズ牛めし #チー牛

Changes From the 11:33 Post (Old) to the 11:37 Repost (New)

Matsuya’s official X account made two changes in those four minutes.

Item	11:33 Old Post	11:37 Repost (This Time)
Kanji in the name	櫻井由衣さん	櫻井優衣さん
Verb spelling	ご紹介頂きました	ご紹介いただきました

The name change corrects the mix-up pointed out at the top of this article. The verb also shifts from “頂き” (kanji) to “いただき” (hiragana), a softer spelling. The Agency for Cultural Affairs’ guidelines for official documents also recommend writing the auxiliary verb “いただく” in hiragana, so the spelling was brought into line with the writing rules as well.

Handling of the Old Post

Whether the old 11:33 post (x_post_id: 2052215280974340478) was deleted or is running alongside the corrected version needs continued observation. Given X’s specifications, the ability to edit post text is limited, and the usual way to fix a typo is to delete the post and repost. Matsuya’s response today most likely followed this “delete and repost” flow.

The Speed of Official Social Media Self-Correction

A four-minute turnaround from the typo to the corrected repost shows how quick the people behind Matsuya’s official X account are. It reflects a careful approach that does not leave an idol group member’s personal name misspelled.