Matsuya Official X Calls Umatoma Cheese Beef Bowl a "Forbidden Fusion Menu" and Announces Its Launch

Matsuya’s official X account (@matsuya_foods) posted on the evening of April 7 to announce the launch of the “Umatoma Cheese Beef Bowl,” which goes on sale today.

The Forbidden Fusion Menu is now on sale 😎

Please give it a try (╹◡╹)

The phrase “forbidden fusion menu” echoes the “irresistibly appetizing forbidden combination” used in the official announcement. By calling the “fusion” of Umatoma sauce and a beef bowl “forbidden,” the post makes an impactful pitch.

A Busy Day for Matsuya

April 7 was a day packed with new menu items for Matsuya.

• Umatoma Cheese Beef Bowl goes on sale (from 10:00)
• Lunch Set with Choice of 60 Dishes begins (11:00 to 15:00)
• Follow & Repost Campaign begins (through April 13)
• Part 2 of the New Life Support Campaign, the “Gogotoku Point Boost,” begins
• 4 store-limited menu items added
• 9 menu items removed all at once

The official X account also posted four times that day: a 7:00 a.m. reminder about the Chiikawa collaboration deadline, a 10:00 post on the follow-and-repost campaign, an 11:00 post on the lunch set, and this evening post.