Matsuya's Official X Account Calls Umatoma Cheese Beef Bowl a "Forbidden Fusion Menu," Announces Sales Launch
On the night of April 7, Matsuya’s official X account (@matsuya_foods) posted to announce the launch of the “Umatoma Cheese Beef Bowl,” which went on sale that same day.
Sales of the forbidden fusion menu have begun😎
Please be sure to give it a try（╹◡╹）
The phrase “forbidden fusion menu” echoes the “irresistible forbidden combination” wording used in the official announcement. By framing the “fusion” of Umatoma sauce and Beef Bowl as forbidden, the post delivers an impactful pitch.
Matsuya’s Big Day: A Flurry of Updates
April 7 turned out to be a day packed with new menu activity for Matsuya.
- Umatoma Cheese Beef Bowl launched (from 10:00 AM)
- Lunch Set with Choice of 60 Dishes launched (11:00 AM–3:00 PM)
- Follow & Repost Campaign launched (through April 13)
- New Life Support Campaign Part 2, “Gogotoku Point Boost,” launched
- 4 store-limited menu items added
- 9 menu items delisted all at once
The official X account itself posted four times that day: starting with the 7:00 AM notice about the Chiikawa collaboration deadline, followed by the 10:00 AM Follow & Repost campaign post, the 11:00 AM Lunch Set announcement, and finally this evening post.
Editor's Note
The (╹◡╹) emoticon makes a return appearance. Last time it was Chicken Butter, this time it's Umatoma — the official account's go-to face of satisfaction.
