Matsuya Adds "Umatoma Cheese Beef Bowl" to Menu: 933 kcal, 690 Yen for Regular Serving — Two Mayo-Style Beef Bowls Officially Discontinued

MenuLimited-timeUmatomaAdded

Matsuya’s official website menu page was confirmed on April 7 to have added the “Umatoma Cheese Beef Bowl.” The menu data appeared ahead of today’s 10:00 a.m. launch.

うまトマチーズ牛めし
Source: Matsuya Foods Official

Nutrition Facts for the Umatoma Cheese Beef Bowl

Size Price (tax included) Calories Protein Fat Carbohydrates Salt Equivalent
Small Serving 660 yen 753 kcal 24.7g 41.8g 66.4g 4.60g
Regular Serving 690 yen 933 kcal 28.7g 47.9g 92.3g 5.00g
Large Topping-Only Serving 860 yen 1,011 kcal 31.3g 54.6g 93.9g 5.50g
Large Serving 910 yen 1,179 kcal 33.8g 54.9g 131.0g 5.50g
Extra-large Serving 1,090 yen 1,483 kcal 42.6g 75.3g 151.8g 6.50g

At 933 kcal, the Regular Serving is the second-highest calorie bowl in the Beef Bowl category after the Beef Bowl topped with Cheese, reflecting the added Umatoma sauce and cheese.

Two Mayo-Style Beef Bowls Officially Delisted

At the same time, the “Green Onion Mayo Spicy Beef Bowl” and “Mayo Kimchi Beef Bowl” (both 610 yen) were removed from the menu page. Both had carried a “To Be Discontinued Successively” notice since April 1, and they have now officially ended as the Umatoma Cheese Beef Bowl takes their place.

Discontinued Menu Item Price Release Date Sales Period
Green Onion Mayo Spicy Beef Bowl 610 yen November 2024 About 5 months
Mayo Kimchi Beef Bowl 610 yen November 2024 About 5 months

Current Beef Bowl Lineup (8 Items in Total)

With the addition of the Umatoma Cheese Beef Bowl and the end of the two mayo-style items, the Beef Bowl category now has 8 items: 6 regular items and 2 store-limited items.

Menu Item Regular Serving Price Notes
Beef Bowl 460 yen
Beef Bowl topped with Grated Radish & Ponzu Citrus Soy Sauce 560 yen
Bowl of Mixed Simmered Beef and Kimchi 560 yen
Beef Bowl topped with Cheese 660 yen
Beef Bowl topped with Green Onion and Soft Boiled Egg 660 yen
Umatoma Cheese Beef Bowl 690 yen Added today
Tartar Sauce Fried Chicken Beef Bowl 880 yen Store-limited
Beef Bowl topped with Grated Radish & Ponzu Citrus Soy Sauce with Fried Chicken 920 yen Store-limited

Today also marks the start of the “Lunch Set with Choice of 60 Dishes” (from 530 yen, available 11:00 a.m. to 3:00 p.m. only), and the Umatoma Cheese Beef Bowl is one of the six main dishes in the lunch set.

Editor's Note

The generational shift in beef bowls from mayo to Umatoma is complete. The Regular Serving's 933 kcal shows the sheer power of the cheese and Umatoma sauce.