Matsuya Adds "Umatoma Cheese Beef Bowl" to Menu — Regular Serving 933kcal, 690 yen — Two Mayo-based Beef Bowls Officially Discontinued
Matsuya’s official website menu page was confirmed on April 7 to have added the “Umatoma Cheese Beef Bowl.” The menu data appears to have been updated ahead of the item’s sales launch at 10:00 a.m. today.
Nutritional Information for the Umatoma Cheese Beef Bowl
| Size | Price (tax included) | Calories | Protein | Fat | Carbohydrates | Salt Equivalent |
|---|---|---|---|---|---|---|
| Small Serving | 660 yen | 753kcal | 24.7g | 41.8g | 66.4g | 4.60g |
| Regular Serving | 690 yen | 933kcal | 28.7g | 47.9g | 92.3g | 5.00g |
| Large Topping-Only Serving | 860 yen | 1,011kcal | 31.3g | 54.6g | 93.9g | 5.50g |
| Large Serving | 910 yen | 1,179kcal | 33.8g | 54.9g | 131.0g | 5.50g |
| Extra-large Serving | 1,090 yen | 1,483kcal | 42.6g | 75.3g | 151.8g | 6.50g |
At 933kcal, the Regular Serving is the second most calorie-dense item in the Beef Bowl category after the Cheese Beef Bowl, reflecting the added calories from the umatoma sauce and cheese.
Two Mayo-based Beef Bowls Officially Delisted
At the same time, the “Green Onion Mayo Spicy Beef Bowl” and “Mayo Kimchi Beef Bowl” (610 yen each) were delisted from the menu page. Both items had carried a “To Be Discontinued Successively” notice since April 1, and have now been officially discontinued as the Umatoma Cheese Beef Bowl takes their place.
| Discontinued Item | Price | Release Date | Sales Period |
|---|---|---|---|
| Green Onion Mayo Spicy Beef Bowl | 610 yen | November 2024 | Approx. 5 months |
| Mayo Kimchi Beef Bowl | 610 yen | November 2024 | Approx. 5 months |
Current Beef Bowl Lineup (8 Items Total)
With the addition of the Umatoma Cheese Beef Bowl and the discontinuation of the two mayo-based items, the Beef Bowl category now totals 8 items, made up of 6 regular items and 2 store-limited items.
| Menu Item | Regular Serving Price | Notes |
|---|---|---|
| Beef Bowl | 460 yen | |
| Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl | 560 yen | |
| Kimchi Beef Bowl | 560 yen | |
| Cheese Beef Bowl | 660 yen | |
| Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl | 660 yen | |
| Umatoma Cheese Beef Bowl | 690 yen | Added Today |
| Tartar Sauce Fried Chicken Beef Bowl | 880 yen | Store-limited |
| Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Fried Chicken Beef Bowl | 920 yen | Store-limited |
Also launching today is the “Lunch Set with Choice of 60 Dishes” (from 530 yen, available 11:00 a.m.–3:00 p.m. only), with the Umatoma Cheese Beef Bowl included as one of the six main dish options in the Lunch Set.
Editor's Note
From mayo to umatoma, the generational shift in Beef Bowls is complete. That 933kcal Regular Serving really speaks to the power of cheese and umatoma sauce.
Related Articles
Matsuya to Launch Umatoma Cheese Beef Bowl on April 7 — Popular Umatoma Sauce Comes to Beef Bowl for the First Time
Matsuya Marks "Green Onion Mayo Spicy Beef Bowl" and "Mayo Kimchi Beef Bowl" To Be Discontinued Successively — "Founding Beef Loin Cutlet Curry and Rice" Delisted
