Matsuya's Official X Teases June 9 Release of 'Neo Tomato Chunky Chicken Curry and Rice' with New-Generation Visual

Matsuya’s official X account (@matsuya_foods) teased the ‘Neo Tomato Chunky Chicken Curry and Rice’ on June 5, 2026, at 6:00 PM, ahead of its release on Tuesday, June 9, at 10:00 AM. The product had already been announced the day before, on June 4, in Matsuya’s official notice as one of five items in the ‘Neo Tomato’ curry series. While that notice covered the full five-item lineup, this X post narrows its focus to a single item, the lineup’s star product, the ‘Neo Tomato Chunky Chicken Curry and Rice,’ in one post.

Summary of the post text:

• ‘Neo Tomato Chunky Chicken Curry and Rice’ goes on sale from 10:00 AM on Tuesday, June 9, 2026 🎉
• ‘Neo Tomato Curry and Rice’ — different from the usual tomato curry
• A new sensation woven from coconut milk, tomato, and spices — “gentle yet spicy” (゜▽゜)
• “Be sure to give it a try this time around!”

The Key Visual: A Space-Themed World Symbolizing the ‘New Generation (Neo)’

The key visual used in the X post is a separate, standalone image distinct from the coupon announcement graphic featured in the June 4 official notice (the type that placed a menu photo alongside a 100-yen-off coupon against a bright background).

• Main copy: “Tomato curry, into the new generation (Neo).”
• Product name display: “Neo Tomato Chunky Chicken Curry and Rice”
• Background: deep navy, with tomatoes bursting in from top and bottom
• Center: red curry served on a plate bearing the MATSUYA logo (chunky pieces of chicken and onion are visible)
• Decoration: a small astronaut character standing in the lower left, reinforcing the world-building

The key visual is designed to visually reinforce the “Neo” element of the product name — “new generation (Neo)” — through the astronaut icon. Where the June 4 notice paired an actual product photo with practical information such as “on sale from 10:00 AM, June 9” and “a 100-yen-off coupon is currently available,” the X post takes on a different role, putting the world-building appeal of the product concept itself (new generation) front and center.

Relationship to the Official Notice on the Same Topic

This marks the second round of official communication about the ‘Neo Tomato Chunky Chicken Curry and Rice.’

Date	Source	Content
June 4, 2026	Matsuya official notice	Announced the release of all five items in the ‘Neo Tomato’ curry series. Also announced that a 100-yen-off official app coupon (valid 10:00 AM June 9 – 10:00 AM June 16) would be distributed at the same time for the lineup’s star item, the ‘Neo Tomato Chunky Chicken Curry and Rice’
June 5, 2026 (this post)	Matsuya official X (@matsuya_foods)	Narrowed the focus to the star item, the ‘Neo Tomato Chunky Chicken Curry and Rice,’ teasing it with a ‘new generation (Neo)’ world-themed visual

The official notice (article ho2r1a) laid out a full five-item lineup table (ranging from the 680-yen ‘Neo Tomato Curry and Rice’ to the 1,050-yen ‘Neo Tomato Hamburg Steak Curry and Rice’), along with context on the sauce swap from the ‘Chunky Stewed Chicken Curry and Rice,’ which ended sales on May 12 — in other words, the revival of Gorochiki. This X post re-features the star product, aiming for one final push in reach four days ahead of release.