Matsuya to Launch 5-Item "Neo Tomato" Series on June 9, Including Neo Tomato Chunky Chicken Curry and Rice
On June 4, 2026, Matsuya’s official website posted a release announcement for five items in the new “Neo Tomato” curry series. The release date is Tuesday, June 9, 2026, at 10:00 a.m., available at Matsuya locations nationwide except for some stores. The announcement describes the series as offering “a new sensation, gentle yet spicy, woven from coconut milk, tomato, and spices” and “a new summer staple, a twist on the usual tomato curry.”
The headline item, Neo Tomato Chunky Chicken Curry and Rice, is priced at 1,050 yen. It marks the return—after roughly four weeks—of Chunky Stewed Chicken Curry and Rice, the core item of the Gorochiki series discontinued on May 12, now brought back with its base sauce swapped for the summer-oriented Neo Tomato.
Lineup (All 5 Items)
The lineup consists of five variations built on the base Neo Tomato Curry and Rice, each topped with cheese, beef, Gorochiki, or hamburg steak.
| Product | Price (tax included) |
|---|---|
| Neo Tomato Curry and Rice | 680 yen |
| Neo Tomato Cheese Curry and Rice | 880 yen |
| Neo Tomato Karegyu | 950 yen |
| Neo Tomato Chunky Chicken Curry and Rice | 1,050 yen |
| Neo Tomato Hamburg Steak Curry and Rice | 1,050 yen |
Against the 680-yen base, cheese adds 200 yen, beef adds 270 yen, and Gorochiki or hamburg steak adds 370 yen, putting the top two items—Chunky Chicken and Hamburg Steak—level at 1,050 yen. The thumbnail announcement image features the higher-priced Neo Tomato Chunky Chicken Curry and Rice as the centerpiece.
Positioning as a Gorochiki Comeback
Chunky Stewed Chicken Curry and Rice was reintroduced on April 14, 2026, billed as the “big comeback of a super-popular curry.” It’s a fan-favorite item that was promoted across multiple channels running in parallel: a Follow & Repost Campaign on April 10, a 50-point bonus campaign announced on April 13, and an app push notification on April 14.
| Period | Item | Main Price Range |
|---|---|---|
| April 14 – May 12, 2026 | Chunky Stewed Chicken Curry and Rice (regular curry sauce) | 770 yen (single item) / 890 yen (Set Meal) |
| June 9, 2026 – (this release) | Neo Tomato Chunky Chicken Curry and Rice (Neo Tomato sauce) | 1,050 yen |
Compared with the previous Gorochiki Set Meal at 890 yen, that’s a 160-yen increase; compared with the single-item price of 770 yen, it’s a 280-yen increase. This time’s announcement lists no Set Meal/single-item distinction in the product name field—just a single price.
100-Yen-Off App Coupon Distributed Simultaneously
A 100-yen-off coupon for the headline Neo Tomato Chunky Chicken Curry and Rice is being distributed simultaneously through the Matsuya Foods official app. According to the announcement image, the coupon is valid for one week, from 10:00 a.m. on June 9 to 10:00 a.m. on June 16. After the discount, the effective price is 950 yen. While the mechanism differs from April’s Gorochiki comeback, when the official X account promoted an “effective 100-yen discount” (a 50-yen coupon plus 50 points), this follows the same pattern of pairing the first wave of a comeback with a 100-yen incentive.
Release Overview
- Release date: Tuesday, June 9, 2026, 10:00 a.m.
- Eligible stores: Matsuya locations nationwide, excluding some stores
- Takeout available (miso soup is charged separately for takeout orders)
- Shareholder benefit vouchers can be used for all 5 items
Editor's Note
The Gorochiki comeback is supposed to be the headline, but the Neo Tomato Curry and Rice starting at 680 yen is quietly stealing my attention.
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