Matsuya Official App Notifies '3 Days Left' Until End of Matsuben Net's Double-Points "Yorutoku" Campaign

At 4:21 PM on July 11, 2026, the Matsuya official app sent a push notification announcing that only three days remained until the end of the campaign doubling points for Matsuben Net orders with a pickup time of “18:00-23:00.” The notification’s title read “[3 Days Left] Double Points‼️ Nights Are a Great Deal❗️,” and the body stated the following.

Until 7/13, double points for pickup time "18:00-23:00"🔥

This notification serves as a reminder that the deadline is approaching for the “Matsuben Net Yorutoku Point Boost Campaign,” announced on the Matsuya official website on July 6. The campaign itself runs from 18:00 on July 7 to 23:00 on July 13, doubling the usual points for Matsuben Net orders with a specified pickup time of 18:00-23:00. It is limited to “Matsuben Net” orders, and Matsuya Mobile Order and Matsuben Delivery are excluded. Stores located inside highway parking areas and the Narita Airport Terminal 3 store are also excluded.

“Double Points for 18:00-23:00” Returns for the First Time in About Three Months

This is not the first time Matsuya has run a promotion doubling points specifically for evening pickup times. Looking back at past push notifications from the Matsuya official app, the previous instance ran in April under the same condition, “Double points for pickup time '18:00-23:00’🔥,” with a deadline of April 30 at that time. The wording of this notification is identical to the previous one, with only the deadline at the end changed to “until 7/13.”

The same campaign focused on evening pickup has now reappeared at an interval of about three months, suggesting it is becoming established as a recurring promotion rather than a one-off measure. It appears aimed at encouraging use of Matsuben Net during the dinner-to-evening time slot.

Point Campaigns With a July 13 Deadline Running in Parallel

Matsuya currently has multiple point-related promotions running simultaneously with a July 13 cutoff. At 9:12 AM on the same day, July 11, the official app had also sent a “3 days left” notification for the “Tanabata Point Boost Campaign,” which raises points on three types of bowls and five types of topping-added Beef Bowl. This is a separate promotion that adds points to specific menu items, and while its mechanism differs from the Yorutoku campaign, both share July 13 as their end date.

Detailed conditions for the Yorutoku campaign, including the eligible service and excluded stores, are summarized in the article reported at the time the campaign began on July 7. For those planning an evening pickup through Matsuben Net, the double-points benefit applies only until 23:00 on July 13.