Matsuya Tanabata Point Boost, July 7–13: App-Only Offer Gives 50 Points on Select Bowls

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title: “Matsuya Tanabata Point Boost, July 7–13: App-Only Offer Gives 50 Points on Select Bowls” categories:

• campaign tags:
• news
• point
• app published: true created_at: “2026-07-07T01:07:56+09:00” updated_at: “2026-07-07T01:07:56+09:00” thumbnail: “https://cdn.gyumesy.com/articles/3r1mtv/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/3r1mtv/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/campaign/164211.html” editor_comment: “Just order in the app for up to 50 pts, thanks to Tanabata. The small Salt-based Green Onion Pork Loin Bowl may quietly be the best deal.” description: “Matsuya is running its app-only Tanabata Point Boost Campaign from July 7 to 13. Order three eligible bowls via Matsuben Net or Matsuya Mobile Order to get 50 Matsuya Points, or five eligible topping beef bowls for 30 points. Matsuben Delivery is excluded.” related_articles:
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Matsuya is holding its app-only Tanabata Point Boost Campaign from 0:00 on July 7, 2026, to 23:59 on July 13, 2026. Ordering eligible items through the eligible services, Matsuben Net and Matsuya Mobile Order, earns bonus Matsuya Points. The limited-time offer is timed to Tanabata (July 7).

50 points on eligible bowls, 30 points on topping beef bowls

Eligible bowls (three types) earn 50 Matsuya Points, and eligible topping beef bowls (five types) earn 30 points. All sizes qualify, and the Samgyetang-style Soup Set for eligible items also earns points. Points are also awarded when you use MATSUYA PASS.

Category	Eligible items	Points awarded
Bowls	Boneless Short Rib and Kimchi Bowl / Beef Bibimbap Bowl / Salt-based Green Onion Pork Loin Bowl	50 pts
Topping beef bowls	Beef Bowl topped with Green Onion and Soft Boiled Egg / Beef Bowl topped with Grated Radish & Ponzu Citrus Soy Sauce / Bowl of Mixed Simmered Beef and Kimchi / Beef Bowl topped with Cheese / Beef Bowl topped with Tomato and Cheese	30 pts

Eligible services and exclusions

Orders placed through Matsuben Net and Matsuya Mobile Order qualify; Matsuben Delivery does not. The campaign period is determined by pickup date and time. It applies at Matsuya stores nationwide, except Haneda Innovation City Store, Narita Airport Terminal 3 Store, and stores in highway parking areas. Awarded points are not subject to point multiplier campaigns. Note that July 7 falls within the Bowl & Bento Point Boost Campaign, but eligible items in this campaign earn +50 points rather than +100.

Best deal: the small Salt-based Green Onion Pork Loin Bowl

Because the points are the same regardless of size, the cheaper the size you choose among eligible items, the higher your effective return.

• Among 50-pt bowls, the cheapest is the small Salt-based Green Onion Pork Loin Bowl at 600 yen, a return of about 8.3%
• The Boneless Short Rib and Kimchi Bowl and Beef Bibimbap Bowl start at 660 yen for the small size, so 50 points is about 7.6%
• Among 30-pt topping beef bowls, the cheapest are the small Bowl of Mixed Simmered Beef and Kimchi and the small Beef Bowl topped with Grated Radish & Ponzu Citrus Soy Sauce at 530 yen, about 5.7%

The 50-point bowls come out ahead in both points awarded and return rate, and the small Salt-based Green Onion Pork Loin Bowl at 600 yen is the most efficient pick.

Early July is packed with app point offers

On the Matsuya App side, the Bowl & Bento Point Boost Campaign, which adds points to takeout bowls, also runs from July 1 to 7, so point offers are following one after another in early July. This new offer, timed to Tanabata, awards points for app orders whether you dine in or take out.