Matsuya to Double Points for 6-11 PM Pickups via Matsuben Net's 'Yorutoku Campaign,' July 7-13

Matsuya is holding the “Yorutoku Point Boost Campaign,” exclusive to its takeout reservation service Matsuben Net, from 6 PM on July 7 to 11 PM on July 13, 2026. Customers who pick up items via Matsuben Net between 6 PM and 11 PM during the campaign period earn double the usual Matsuya Points. The initiative is designed to encourage evening use of the service.

Pickups Between 6 PM and 11 PM Earn Double Points

Eligibility applies to Matsuben Net orders with a specified pickup time between 6 PM and 11 PM. Eligibility is determined by the actual pickup date and time. Even though they are part of the same reservation lineup, Matsuya Mobile Order and Matsuben Delivery are not eligible.

Item	Details
Eligible Service	Matsuben Net (Matsuya Mobile Order and Matsuben Delivery not eligible)
Eligible Time	Pickup between 6 PM and 11 PM
Benefit	Double the usual Matsuya Points
Period	6 PM, July 7, 2026 - 11 PM, July 13, 2026

Applies to Matsuben Net Locations Across 10 Brands

Eligible stores are all Matsuben Net-equipped locations nationwide across Matsuya, Matsunoya, My Curry Shokudo, Sushimatsu, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal & Bowl Matsugyu, Mugi no Toriko, and Tukkun² (excluding locations inside highway parking areas and the Narita Airport Terminal 3 store). Evening pickups qualify for the point boost across this wide range of Matsuya Group brands.

100 Points for New Registrations, Prepayment Cheaper Than Vending Machines

Anyone who newly registers as a Matsuben Net member automatically receives 100 points, worth 100 yen (limited to once per person). Accumulated points can be redeemed in units of 10, at a rate of 1 point per 1 yen, toward orders on Matsuben Net, Matsuben Delivery, and Matsuya Mobile Order. Prepayment supports various cashless payment methods and is said to work out cheaper than buying from a ticket vending machine. For those who already use Matsuben Net in the evening, simply timing their pickup between 6 PM and 11 PM doubles their points, making this window a smart choice for dinner or late-night takeout.

Overlapping with the Tanabata Point Boost, Point Campaigns Cluster Together

Starting the same day, July 7, Matsuya has also launched the “Tanabata Point Boost Campaign,” exclusive to the Matsuya App, which adds bonus points on eligible rice bowls and topped Beef Bowl orders (this one covers Matsuben Net and Matsuya Mobile Order). The result is a cluster of overlapping point campaigns around Matsuben Net. A similar double-points promotion for Matsuben Net also ran in May, continuing a string of initiatives aimed at encouraging takeout reservations.