Matsuya Official X Reports 'Had Too Much Fun and Got Tipsy' at Self-Service All-You-Can-Drink of Sushimatsu Mitaka Minamiguchi Store, Which Opened Yesterday

On June 13, 2026, at 1:09 PM, Matsuya’s official X account (@matsuya_foods) followed through on the ‘…maybe I’ll go tonight’ teased in its June 12 quote retweet (1:11 PM) celebrating the opening announcement from Sushimatsu’s official X account (@sushimatsu_mf), reporting with three photos that it had visited the newly opened ‘Sushimatsu Mitaka Minamiguchi Store’ (opened at 11:00 AM on June 12) that very same night. The post text read, ‘Went straight to the newly opened “Sushimatsu Mitaka Minamiguchi Store” last night!! 🍣’ and ‘Sushimatsu’s first [Self-Service All-You-Can-Drink] — had too much fun and got tipsy (╹◡╹)’, sharing in one go both the fact that the account holder visited the day after opening and impressions from experiencing the ‘self-service all-you-can-drink.’

Post Text

Went straight to the newly opened “Sushimatsu Mitaka Minamiguchi Store” last night!! 🍣

Sushimatsu’s first [Self-Service All-You-Can-Drink] Had too much fun and got tipsy (╹◡╹)

Image Observation ①: Storefront Exterior and Location of Sushimatsu Mitaka Minamiguchi Store

The first photo looks up at the storefront exterior of Sushimatsu Mitaka Minamiguchi Store. On the left is a vertical sign bearing the ‘Sushimatsu’ logo, and in the center a yellow horizontal sign displays the ‘Sushimatsu Matsuya Sushi Division’ logo in large letters. To the left of the sign, a photo of medium-fatty tuna (chutoro) sushi is posted alongside a price panel reading ‘Sushi (one piece) from 70 yen.’ Another restaurant’s sign stands right next to it, illustrating just how densely packed with eateries the Mitaka Minamiguchi area is. In the upper right, Macky & Yakky are drawn in with sweat drops, letting the characters’ expressions carry the feeling of tipsiness as well.

Image Observation ②: The Sushi Platter and ‘Sushimatsu Logo Plates’

The second photo shows the assortment on the table. Two pieces of lean tuna (maguro) sushi sit in front and two pieces of salmon sushi behind, each pair on a white plate bearing the Sushimatsu logo, flanked by gari (pickled ginger), wasabi, and shiso leaf on the left, cucumber on the right, and a black chawanmushi (steamed egg custard) bowl in the lower right. Leaflets for ‘Sushimatsu Tea, Made with 100% Mikawagawa-grown Tea Leaves’ and ‘Sushimatsu Sake, Kokoro no Toku’ are also laid out on the table, rounding out the presentation as a proper sushi restaurant. In the upper right, Macky & Yakky are drawn in with a ‘Yay~’ speech bubble, letting the poster’s own enjoyment come through directly via the characters.

Image Observation ③: Full View of the ‘Self Alcohol All-You-Can-Drink Corner’

The third photo shows the full view of the ‘Self Alcohol All-You-Can-Drink Corner,’ the first of its kind at a Sushimatsu location. The sign above carries both the Japanese ‘セルフアルコール飲み放題コーナー’ and the English ‘SELF ALCOHOL ALL-YOU-CAN-DRINK CORNER,’ a design that also reflects consideration for inbound visitors to Japan.

Equipment Position	Type
Left	4 beer servers (blue handles, draft beer type)
Center	4 highball/whiskey servers
On the counter	Various bottles of shochu, plum wine, liqueur, etc.
Right	Soft drink server
Bottom shelf	Beer bottle cases (restock)

With 4 beer servers, 4 highball servers, shochu/plum wine/liqueur, and soft drinks, it’s a fairly substantial lineup for a sushi chain’s all-you-can-drink setup. As the store introducing Sushimatsu’s ‘first self-service all-you-can-drink,’ the photos suggest it’s positioned as a flagship location for a format that combines a sushi restaurant with a self-service drink bar.

Day-After Follow-Through: Recreating the Matsuya PREMIUM Ginza Store Pattern

This move by the Matsuya official account holder recreates the pattern seen at Matsuya PREMIUM Ginza Store, which opened at 11:00 AM on June 10: ‘opening-celebration quote retweet + visit teaser → purchase carried out the same day → eaten at home with family.’ This time, the same kind of serial reporting for Sushimatsu Mitaka Minamiguchi Store wrapped up in a more compact form, all within 24 hours.

Date & Time	Action
11:00 AM, June 12, 2026	Sushimatsu Mitaka Minamiguchi Store opens (pre-opening day)
1:11 PM, June 12, 2026	Matsuya official X quote-retweets Sushimatsu official X’s opening announcement, teasing “…maybe I’ll go tonight”
Night of June 12, 2026	The Matsuya official account holder actually visits Mitaka Minamiguchi Store and experiences the self-service all-you-can-drink
1:09 PM, June 13, 2026 (this post)	Matsuya official X posts the visit report plus “had too much fun and got tipsy,” with three photos

From teaser to follow-through report, the whole thing wrapped up in almost exactly 24 hours. The Matsuya PREMIUM Ginza Store case was a three-stage structure — ‘teaser → follow-through 8 hours later → next-morning eating report’ — while this time it was compressed into two stages: ‘teaser → follow-through that same night → single combined report the following afternoon.’

Emoticon Tracking: (╹◡╹) Reused for a Subsidiary Brand Visit Report

In its recent emoticon usage, the three consecutive posts related to Matsuya PREMIUM Ginza Store were all unified around (╹◡╹), then ‘(´∀｀)’ made its first appearance in the June 12, 5:39 PM quote retweet about the queue at Matsuya PREMIUM Ginza Store, before switching to no text emoticon at all in the June 12, 6:00 PM Shkmeruli teaser. Today’s Sushimatsu visit report brings back (╹◡╹) on its own.

Date & Time	Post	Emoticon
8:27 AM, June 11, 2026	Matsuya PREMIUM Ginza Store family-eating report	(╹◡╹) alone
1:11 PM, June 12, 2026	Sushimatsu Mitaka Minamiguchi Store opening-celebration quote retweet	(╹◡╹) + trailing “…”
5:39 PM, June 12, 2026	Matsuya PREMIUM Ginza Store queue quote retweet	(´∀｀) alone
6:00 PM, June 12, 2026	Shkmeruli June 16 release teaser	🎉 only
1:09 PM, June 13, 2026 (this post)	Sushimatsu Mitaka Minamiguchi Store visit report	(╹◡╹) alone

Visit-and-eating reports for subsidiary brands are consistently paired with (╹◡╹), reaction-type quote retweets get ‘(´∀｀)’, and product-launch teasers lean on emoji — the use-case-based split in emoticon choice keeps getting clearer.