Matsuya Official X Visits Matsuya PREMIUM Ginza Store as Promised in Morning Post, Gets Limited Original Card

At 8:25 PM on June 10, 2026, Matsuya’s official X account (@matsuya_foods) followed through on the promise it made at 11:38 AM that morning — in a quote-retweet celebrating the opening of Matsuya PREMIUM Ginza Store, it had written, “Maybe I’ll go buy some around 7 PM too…” The account posted a shopping report with three photos from Matsuya PREMIUM Ginza Store, located in the basement level of Matsuya Ginza. The post specified the items purchased — “Got the Umatoma with Japanese Black Wagyu, and the Founding Beef Rich Curry and Rice x Kobe Beef!” — and also revealed, for the first time officially, the existence of a “limited original card”: “I even got a limited original card, amazing (╹◡╹)”

Post Text

Made it to Matsuya Ginza!!!

Got the Umatoma with Japanese Black Wagyu, and the Founding Beef Rich Curry and Rice x Kobe Beef!

I even got a limited original card, amazing (╹◡╹)

Can’t wait to eat it when I get home!

Photo Observation ①: The Storefront of Matsuya PREMIUM Ginza Store

The first photo shows the storefront of Matsuya PREMIUM Ginza Store from an angled view. At the upper center is a “PREMIUM MATSUYA” logo sign in gold lettering on a black background, with a gold-backed vertical signboard beside it. On the left wall, a digital signage display shows the Umatoma Hamburg Steak with Domestic Japanese Black Wagyu Beef alongside the tagline “Beyond beef.” Staff line the counter, and several customers are queued on the customer side, conveying the bustle of the storefront on the evening of opening day. Bento-style products are displayed inside the glass case.

Photo Observation ②: The “Limited Original Card” Is a Game-style Status Card

The second photo shows the “limited original card” placed on top of the Matsuya PREMIUM Ginza Store product leaflet. The leaflet displays the copy “Umatoma Hamburg Steak with Domestic Japanese Black Wagyu Beef, 1,681 yen,” “Rich Pork Steak Raised in Snow Country, 1,681 yen,” “Founding Beef Rich Curry and Rice, 1,050 yen,” “Founding Beef Rich Curry and Rice x Kobe Beef, 1,681 yen,” “From Matsuya Foods, beyond quality,” and “Beyond the Beef Bowl.” The yellow card placed at the center contains the following information.

Item	Content
Brand Logo	“MP” (initials for Matsuya Premium)
Visual	Character-style illustration inspired by the Founding Beef Rich Curry and Rice
Product Name	Founding Beef Rich Curry and Rice
Attribute	Curry
Status Text	“A beloved character in the Matsuya curry world. Generous beef, slow-simmered with painstaking effort, creates rich depth and flavor.”

The format turns the product into a stat card in the style of a video game monster or character card, complete with “Product Name,” “Attribute,” and “Status Text” fields. This giveaway novelty had not been announced officially before today’s post, and appears to be positioned as a purchase bonus handed out in-store. No mention of the card appears on the leaflet itself, suggesting the stat-card-style giveaway plays a supporting role in building out the “Matsuya PREMIUM” brand world.

Photo Observation ③: Product Display Inside the Glass Case

The third photo captures the product display inside the glass case from an angled overhead view. At the upper left, three items are lined up in clear round containers with a red band, with a price tag reading “Kobe Beef Beef Bowl, 1,390 yen.” At the upper right, several main menu items in gold rectangular containers (Hamburg Steak, Pork Steak, and others in the 1,681-yen range) are lined up. Below, curry-style product samples are on display, showing a composition of rice, curry, and egg. As a permanent department store outlet, the container, band, and packaging design follow the format of an upscale bento sales counter.

Items Purchased and Prices

The account manager purchased one Hamburg Steak item and one Curry item this time, both in the mid-to-upper price range of the Matsuya PREMIUM Ginza Store lineup.

Product	Price (tax included)	Category
Umatoma Hamburg Steak with Domestic Japanese Black Wagyu Beef	1,681 yen	Hamburg Steak
Founding Beef Rich Curry and Rice x Kobe Beef	1,681 yen	Curry

The total purchase came to 3,362 yen for the two items. The lowest-priced item in the Matsuya PREMIUM Ginza Store lineup is the Founding Beef Rich Curry and Rice at 1,050 yen, while the highest is the Double-Meat Kobe Beef Bowl at 2,080 yen — both items purchased this time fall in the mid-range price band of 1,681 yen. The former is a Hamburg Steak made with Japanese Black Wagyu Beef finished with Umatoma sauce, while the latter is a collaboration item pairing the Founding Beef Rich Curry and Rice with Kobe beef; both are flagship items exclusive to Matsuya PREMIUM Ginza Store.

11:38 AM Promise → 8:25 PM Follow-through

Looking back at Matsuya’s official X account’s moves around Matsuya PREMIUM Ginza Store today, the “opening celebration promise” and the “in-store follow-through report” bookended the same day, roughly nine hours apart.

Date/Time	Content
June 10, 2026, 11:00 AM	Matsuya PREMIUM’s official X account (@matsuya_premium) announced the opening: “It’s finally open today!”
June 10, 2026, 11:38 AM	Matsuya’s official X account quote-retweeted the above with a celebratory comment: “Enjoy Matsuya’s rich menu in Ginza” and “Maybe I’ll go buy some around 7 PM too…”
June 10, 2026, 8:25 PM (this post)	Matsuya’s official X account posted a purchase report with three photos from the storefront in the basement level of Matsuya Ginza, also revealing the existence of the “limited original card”

The 11:38 AM post’s line “Maybe I’ll go buy some around 7 PM…” — with its trailing ellipsis of three dots — read like an offhand, musing kind of promise. Yet the account followed through on nearly the same day, arriving roughly an hour and twenty minutes later than stated. With a photo showing several customers lined up at the storefront and a report of a 3,362-yen purchase, the account manager’s opening-day storyline wraps up within a single day.

Emoticon Watch: (╹◡╹) Reused Across Matsuya PREMIUM Ginza Store Posts

Amid ongoing variation in the emoticon used under the narrator’s byline across recent “I ate this” posts, announcement posts, and quote-retweets, today’s 8:25 PM purchase report saw (╹◡╹) reused on its own.

Date/Time	Post	Emoticon
June 10, 2026, 11:38 AM	Matsuya PREMIUM Ginza Store opening celebration quote-retweet	(╹◡╹) + trailing “…”
June 10, 2026, 6:13 PM	Eating Neo Tomato Karegyu	( ¯꒳¯ ) alone
June 10, 2026, 8:25 PM (this post)	Matsuya PREMIUM Ginza Store purchase report	(╹◡╹) alone

Across today’s three posts, the emoticons alternated over the course of the day as (╹◡╹) → ( ¯꒳¯ ) → (╹◡╹). Both posts related to Matsuya PREMIUM Ginza Store (11:38 AM and 8:25 PM) used (╹◡╹), while the Neo series eating post (6:13 PM) used ( ¯꒳¯ ), suggesting a pattern of switching emoticons by topic.