Matsuya Swaps Thumbnail on April 21 "Double Deal" Notice — Updates from a February-era Image to New Artwork Timed to the May 2 Overlap Day

At 14:44 on May 1, the list thumbnail image for the notice “[Double Deal] Delivery-Exclusive Set 30% OFF & ‘Matsuben Day’” (posted April 21) on Matsuya’s official website was swapped out. The body text, title, and campaign period are unchanged — only the thumbnail image URL was switched.

What Changed

Old Thumbnail (Reused from February)

New Thumbnail (May Version)

The old thumbnail reused the design used for the delivery announcement distributed back in February, and it was still in use as-is when this notice was posted on April 21. The new thumbnail has been redesigned with a layout that explicitly spells out “Delivery” and “Matsuben Day.”

The Swap Landed the Day Before the May 2 “Matsuben Day” Overlap

According to the notice’s body text, this campaign (April 16 – May 12) has three days where the “Delivery-Exclusive Set 30% OFF” and “Matsuben Day (free shipping)” promotions overlap:

Overlap Day	Status
Wednesday, April 22, 2026	Already passed
Saturday, May 2, 2026	Falls tomorrow
Tuesday, May 12, 2026	Still to come

The April 22 overlap day has already passed, and the next one falls tomorrow, May 2. The thumbnail’s file name itself includes “260502” (May 2), suggesting the timing of the swap was intended to boost the notice’s visibility in the list ahead of the May 2 overlap day.

No Changes to the Notice’s Body Text

The body content of this campaign is unchanged from when it was first posted on April 21. Pricing, period, and eligible menu items remain as follows:

Item	Details
Eligible Set	Meat-Piled Beef Bowl with Yokozuna Miso Soup with Pork & Vegetables Set
Regular Price	2,060 yen
30% OFF Price	1,440 yen (620 yen off)
30% OFF Period	Thursday, April 16 – Tuesday, May 12
“Matsuben Day”	Days containing a “2” each month (the 2nd, 12th, 22nd) — 300 yen delivery fee waived
Maximum Savings on an Overlap Day	920 yen (620 yen product discount + 300 yen delivery fee)

Thumbnail Updates on Existing Notices Are Unusual

It’s not common for Matsuya to swap out a notice’s thumbnail image after it has already been posted. As seen here, keeping the notice’s content itself unchanged while refreshing only the thumbnail to align with a key day within the campaign period appears aimed at sustaining the notice’s pull in the list view. For anyone who has already opened the notice, the content itself hasn’t changed — but the swap is positioned to catch the eye again on the notice list and feed.