Matsuya Discontinues 7 Store-Limited Menu Items at Once — 5 Items Added March 24 Vanish After Just 6 Days

It has been learned that 7 items were removed at once from Matsuya’s store-limited menu page on March 30. This has shrunk the store-limited lineup from 11 items to 4.

The 7 Discontinued Items

Added March 24 (Only 6 Days on the Menu)

Menu Item	Number of Stores
Poke Bowl	65 stores
Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak	69 stores
Onion Gratin Cheese Hamburg Steak	69 stores
Egg-Simmered Beef Bowl	70 stores
Kinugasa-don	70 stores

These 5 items had only just been added all at once on March 24, giving them a listing period of just 6 days.

Added March 17 (About 13 Days on the Menu)

Menu Item	Number of Stores
Mapo Eggplant with Mt. Fuji Tofu	68 stores
Grilled Thick-Cut Pork with Chimichurri Sauce	70 stores

Store-Limited Menu Items Still Available

Even after the 7 items were discontinued, the following 4 items remain listed.

Menu Item	Number of Stores	Listing Start Date
Beef Bowl with Iburigakko	4 stores	March 17, 2025
Soy Milk Pudding	200 stores	March 17, 2026
Beef Bowl Happy Hour	71 stores	—
Afternoon Breakfast	99 stores	January 20, 2026

Notably, Beef Bowl with Iburigakko has been running at 4 stores for about a year since March 2025. Soy Milk Pudding, meanwhile, is available at 200 stores — an unusually large-scale rollout for a store-limited item.

Lineup Change Timed with Chicken Butter Set Meal Launch

The discontinuation of the 7 items falls on the day before March 31, the release date of the Set Meal of Chicken Stir-Fried in Butter Soy Sauce. Matsuya has tended to tidy up its store-limited lineup in step with limited-time menu changeovers, and this appears to be part of that pattern. Attention now turns to whether new store-limited items will be added going forward.