Matsuya 'Ichinomiya Onishi Store' Registered Coordinates Shifted About 11cm South Ahead of August 8 Opening
It has come to light that the map-registered location data for “Matsuya Ichinomiya Onishi Store (2307)” (Ichinomiya City, Aichi Prefecture; co-located with Matsunoya), scheduled to open at 10:00 AM on August 8, 2026, has been updated. With just four days left before opening, the new store’s details are being refined down to the level of map coordinates.
What Changed in the Coordinates
The registered latitude was updated from 35.3100778°N to 35.3100768°N, a shift of one-millionth of a degree. Converted to ground distance, that works out to roughly 11cm, moved south. There was no change to the longitude, address, store name, or business format — the location itself hasn’t practically moved. What this shows is that the new store’s information is being fine-tuned right down to the level of map coordinates as the opening date approaches.
Ichinomiya City’s Second Store, Co-located with Matsunoya in Aichi
Matsuya Ichinomiya Onishi Store is the second Matsuya location in Ichinomiya City, Aichi Prefecture. The city already has Matsuya Ichinomiya Store (0638), which sits roughly 7.0km in a straight line from Ichinomiya Onishi Store. From Matsuya Inazawa Store (2141) in neighboring Inazawa City, it’s about 8.7km away (both are straight-line distances, not road distances).
The new store is co-located with Matsunoya, meaning it shares space with the tonkatsu chain Matsunoya. Aichi Prefecture has 54 Matsuya locations, of which 26 are co-located with Matsunoya. This adds one more location in the prefecture where customers can choose between Matsuya’s beef bowls and Matsunoya’s tonkatsu in one visit.
Coordinate Updates Seen at Other New Stores Ahead of Opening
A similar pattern — registered coordinates being nudged south in one-millionth-of-a-degree increments — has been observed at other new stores ahead of their openings. Matsuya Oyama Kizawa Store (co-located with Matsunoya), which opened on July 31, also saw its latitude updated in the same stepwise increments both immediately after registration and around its opening.
For Ichinomiya Onishi Store, this coordinate update is a single instance so far, and it stands as one more example joining this broader pattern. A gap of 11cm is far too small to notice by eye, but it remains on record as one small moment in the process of a new store’s details being refined down to the finest detail ahead of opening. With its map position now adjusted by a hair, Matsuya Ichinomiya Onishi Store has four days left until its 10:00 AM debut on the 8th.
Editor's Note
11cm south — that's quite the attention to detail. Can't wait for the Ichinomiya Onishi debut on the 8th.