Matsuya's Official X Quote-Tweets UQ, Then au, in Back-to-Back au PAY Campaign Reminders

On the afternoon of June 19, 2026, Matsuya’s official X account (@matsuya_foods) posted two quote-tweets about the au PAY campaign roughly 55 minutes apart. At 3:01 p.m., it quote-tweeted UQ’s official X account (@UQinfo), which had combined a Matsuya 60th-anniversary celebration with an au PAY campaign announcement, replying, “Thank you! The great au PAY campaign runs through the 30th!” and spelling out the end date. At 3:57 p.m., it quote-tweeted a similar announcement from au’s official X account (@au_official), replying, “Thank you! I want those 60,300 points!” In both cases, Matsuya’s official account picked up on the same 60th-anniversary au PAY campaign announcement posted separately by two different KDDI-affiliated official accounts, and this post also confirmed for the first time that the campaign’s end date is Tuesday, June 30.

Breakdown of the Two Quote-Tweets

Time	Quoted Account	Matsuya’s Official Reply
Friday, June 19, 2026, 3:01 p.m.	UQ (@UQinfo)	“Thank you! The great au PAY campaign runs through the 30th!”
Friday, June 19, 2026, 3:57 p.m.	au (@au_official)	“Thank you! I want those 60,300 points!”

Neither post included an attached image, though each quoted post carried a single announcement banner. The first reply used a matter-of-fact, informational tone that spelled out the end date, while the second used a joking, reaction-style tone — two consecutive posts about the same campaign, each written in a different voice.

The Quoted UQ Post (Source of the 3:01 p.m. Quote-Tweet)

The quoted post is one UQ’s official X account (@UQinfo) published on June 16, 2026, celebrating Matsuya’s 60th anniversary. The text reads as follows:

Today, 6/16, is Matsuya’s 60th birthday! Congratulations! The 60th Founding Anniversary Campaign is on now! To everyone who loves Matsuya as much as we do — right now, paying with au PAY (online payment) is your chance to earn up to 60,300 #PontaPoints in total! Since it’s a campaign, if you’re stopping by, be sure to try the “Shkmeruli Hot Pot Set Meal” while you’re at it. For details on the Matsuya x au PAY campaign, see the reply.

The post packs three elements into one: a celebration of Matsuya’s 60th birthday, a chance to earn up to 60,300 Ponta Points in total by paying with au PAY online, and a recommendation to try the Shkmeruli Hot Pot Set Meal.

The Quoted au Official Post (Source of the 3:57 p.m. Quote-Tweet)

The quoted post is another Matsuya 60th-anniversary celebration post, published by au’s official X account (@au_official) on the same day, June 16, 2026. The text reads as follows:

🎉6/16 is Matsuya’s founding anniversary🎉 The Matsuya 60th Founding Anniversary Campaign is on now! It’s your chance to earn up to 60,300 #PontaPoints in total by paying with au PAY (online payment)! The “Shkmeruli Hot Pot Set Meal” is also here for the occasion — be sure to give it a try🥩 For details on the Matsuya x au PAY campaign, see the reply✅

The elements are the same as the UQ post — a celebration of Matsuya’s founding anniversary, up to 60,300 Ponta Points via au PAY, and a recommendation for the Shkmeruli Hot Pot Set Meal — but the emoji use (🎉🥩✅) and wording differ. It leans on more emoji than the UQ version for a more casual tone.

“au PAY Runs Through the 30th” — the End Date Is Spelled Out

In the 3:01 p.m. quote-tweet of UQ, Matsuya’s official account replied, “The great au PAY campaign runs through the 30th!” — the first time this post spelled out that the au PAY campaign ends on Tuesday, June 30. The campaign had previously been covered across several articles — the official announcement “60th Anniversary ‘au PAY All-You-Can-Eat Campaign Part 2’ Launches in June,” a word-order correction to that announcement’s title, a same-day notification through the official app, and a mid-campaign reminder on official X — but this post is the first to confirm the end date, setting a deadline with just over 11 days left to use it.

“I Want Those 60,300 Points!” — a Joking Reaction

About 55 minutes later, in the 3:57 p.m. quote-tweet of au’s official account, Matsuya’s official account replied with a joking comment: “Thank you! I want those 60,300 points!” Where the first quote-tweet (of UQ) used a matter-of-fact tone to announce the end date, the second (of au) is a candid expression of wanting the campaign’s 60,300-Ponta prize — a deliberate contrast. It reads as an engagement strategy that intentionally varies tone across two consecutive quote-tweets about the same campaign.

Following a d Payment Reminder Just 6 Minutes Earlier, Payment Campaign Announcements Pile Up

The afternoon of June 19 saw a cluster of quote-tweets related to payment campaigns. At 2:55 p.m., a quote-tweet of d POINT CLUB said, “The d Payment campaign runs through tomorrow” (ending June 20); at 3:01 p.m., the UQ quote-tweet said, “au PAY runs through the 30th”; and at 3:57 p.m., the au quote-tweet said, “I want those 60,300 points.” In all, three payment-rebate quote-tweets went out within about an hour. Both campaigns ended up calling on the official X audience to use them before time runs out.

The Quoted Posts’ Recommendation of the “Shkmeruli Hot Pot Set Meal”

Both the UQ post and the au post name the Shkmeruli Hot Pot Set Meal (1,190 yen, store-limited) as a specific recommended item, writing “be sure to try the ‘Shkmeruli Hot Pot Set Meal.’” The timing appears deliberate, overlapping with the Shkmeruli revival (a run of just over a week, expected to end around June 23–25), with both accounts recommending the pairing of au PAY and the Shkmeruli Hot Pot Set Meal.

The Home Stretch and End-Date Rush for the 60th Anniversary Payment Campaigns

Matsuya’s 60th Founding Anniversary lineup for June 2026 has run several payment-rebate promotions in parallel: up to 40% back with PayPay (June 15–16, already ended), up to 10% back with PayPay (June 1–30, set to end June 30), +15% back with d Payment (through June 20, ending tomorrow), and up to 60,300 Ponta Points with au PAY (through June 30, confirmed today). With late June underway, the campaigns have entered a phase of back-to-back end-date announcements. Today’s three quote-tweets within a single hour — the d Payment reminder at 2:55 p.m., the au PAY UQ quote-tweet at 3:01 p.m., and the au PAY au-official quote-tweet at 3:57 p.m. — mark the full arrival of the home stretch for the 60th Anniversary payment campaign lineup.