Matsuya Official X Posts Final Reminder: PayPay 10% Cashback Coupon Ends Today

Matsuya’s official X account (@matsuya_foods) posted a final reminder at 9:00 AM on May 17, 2026, urging users to use the “PayPay Up to 10% Cashback Coupon” (5.5 Million Users Milestone) before it ends today, Sunday, May 17. The post landed on the morning of the final day of the 11-day campaign, which began Thursday, May 7.

Original Post

The PayPay coupon usable on the Matsuya App is available only through today! Be sure to use it 😊

The post is a minimal, two-line reminder. It clearly states “through today” while softening the call to action with the emoji “😊.”

Coupon Overview

The coupon details visible in the image are as follows.

Item	Details
Coupon Name	5.5 Million Users Milestone Coupon
Cashback Method	Up to 10% PayPay Points cashback on payments of 800 yen (tax included) or more via PayPay
Period	May 7 (Thu) – May 17 (Sun), 2026
Number of Days	11 days
Number of Uses	Unlimited use during the period
Cap per Use	200 points per use
Notes	Conditions apply; PayPay Points granted at a later date; non-withdrawable and non-transferable
Coupon Issuer	Matsuya Foods Co., Ltd.
Service Operator	PayPay Corporation
Applicable Service	Matsuben Net

PayPay Coupon Announcement and Reminder Flow

From the campaign’s launch on May 7 to today’s final reminder, official channels have sent out multiple PayPay coupon-related communications.

Date & Time	Channel	Content
May 7, 2026, 11:39 AM	Official App	Announcement that the PayPay Up to 10% Cashback Coupon is now live
May 7, 2026, 6:08 PM	Official X	Quote repost of PayPay’s official 10% cashback coupon post
May 8, 2026, 9:00 PM	Official X	Direct announcement that the PayPay Up to 10% Cashback Coupon is live
May 10, 2026, 9:00 PM	Official X	Reminder that the PayPay 10% coupon ends May 17
May 17, 2026, 9:00 AM (this post)	Official X	Final reminder that it ends today

Over the 11-day campaign, a total of five announcements were made, starting with the app notification and X quote repost on the launch day. Today’s morning reminder on the final day is the second reminder post, following the one on May 10, serving as a last-minute call to use the coupon before it expires.

Continuity with PayPay Coupon Campaigns Since April

PayPay coupons have been run continuously on Matsuya’s official channels since late April, and this 5.5 Million Users Milestone coupon is one campaign in that ongoing series.

Period	Coupon	Cashback Rate	Source
Through May 6, 2026	PayPay Up to 15% Cashback Coupon (Matsuya App 5.5 Million Users Milestone)	Up to 15%	April 29 quote repost of PayPay official post
May 7 – May 17, 2026 (this campaign)	PayPay Up to 10% Cashback Coupon (same milestone)	Up to 10%	May 7 quote repost

The “Up to 10%” campaign began the day after (May 7) the “Up to 15%” period from April 29 to May 6 ended, continuing the PayPay tie-in under the 5.5 Million Users Milestone framework while lowering the cashback rate and extending the duration. With today’s end on May 17, the 5.5 Million Users Milestone PayPay coupon series comes to a temporary close.

Final Day Coincides with the End of “Matsuben Net Double Point”

Today, May 17, also marks the final day of the Matsuben Net Double Point Campaign (May 1 – May 17), meaning multiple campaigns wrap up on the same day.

Campaign	Period	Cashback Method
Matsuben Net Double Point	May 1 – May 17	Double the usual Matsuya Points
PayPay 10% Cashback Coupon (this campaign)	May 7 – May 17	Up to 10% PayPay Points cashback (on 800 yen or more)

Matsuben Net Double Point and the PayPay coupon differ in applicable service and reward destination, but using both today, the 17th, makes it possible to catch the final-day benefits of each at once. For app members, this sets up a clear last-chance path to take advantage of both before they end.