Matsuya's Official X Reannounces Ongoing 'au PAY All-You-Can-Eat Campaign Part 2'
At 10:11 a.m. on June 7, 2026, Matsuya’s official X account (@matsuya_foods) posted a short update about the “Matsuya’s 60th Founding Anniversary — The More You Eat, The Luckier You Get! All-You-Can-Eat Campaign Part 2” (au PAY x Matsuya), running since June 1, saying, “A great au PAY deal is underway on the Matsuya App,” and linked to the campaign’s special page (kddi-l.jp/OdI). The post ends with the emoticon “ᐠ ⭖ᴥ⭖ ᐠ,” styled after the Ponta character. This reannouncement post came on day 7 of the 30-day campaign period.
Campaign Terms Listed on the Attached Banner
The announcement banner attached to the post features an orange-toned design with an illustration of the Ponta character waving alongside a photo of Beef Bowl, and it clearly spells out the following terms. A “©Ponta” credit line also appears at the bottom of the banner, framing it as a tie-up visual with the official Ponta brand.
| Item | Details |
|---|---|
| Eligible Period | June 1 (Mon) – June 30 (Tue), 2026 |
| Eligible Payment | au PAY (online payment) |
| Eligible Channels | Matsuben Net / Matsuya Mobile Order / Matsuben Delivery / Matsuya Mini App |
| Requirement | Entry required; total spend of 600 yen (tax included) or more |
| Guaranteed Bonus (Benefit 1) | Up to 300 Ponta Points |
| Top 10,000 (Benefit 2) | Ponta Points by rank, with 60,000 Ponta Points for No. 1 |
While the post text simply says “on the Matsuya App,” the banner’s eligible-channel listing breaks it down into four types — Matsuben Net, Matsuya Mobile Order, Matsuben Delivery, and Matsuya Mini App — indicating that the campaign covers online payment channels broadly, including Matsuben Delivery and the Matsuya Mini App, rather than the Matsuya Foods official app alone.
A Three-Stage Rollout Starting With the May 28 Advance Announcement
The au PAY All-You-Can-Eat Campaign Part 2 was first announced in an official notice on May 28, 2026, followed by a push notification through the Matsuya official app on the campaign’s opening day, June 1. This latest reannouncement on official X is the third stage in a three-stage rollout: advance announcement, opening-day app notification, and a reannouncement on official X during the campaign.
Of June’s three 60th Founding Anniversary payment campaigns (PayPay, d Barai, and au PAY), d Barai ends on June 20, while PayPay and au PAY run in parallel for the full month through June 30. The same “reannouncement during the campaign” pattern was also posted from official X the day before, on June 6, for the PayPay coupon, suggesting a steady stream of reminders from official X heading into the second half of June.
A Two-Tier Structure: “Guaranteed Bonus” and “Top 10,000 Ranking”
This campaign combines two tiers: a guaranteed bonus per transaction (60 points for spending of 600 yen or more, 300 points for 1,500 yen or more) and a ranking reward for the top 10,000 spenders by total purchase amount during the period. Because the threshold starts at 600 yen, a single Beef Bowl purchase is enough to qualify for entry, and the structure also builds in a 20% rebate rate (300 ÷ 1,500) for spending of 1,500 yen or more.
The 60,000 Ponta Points for the No. 1 ranking spot stands out as the largest prize among June’s three payment campaigns. It differs in nature from the PayPay campaign’s 40% rebate on June 15–16 (capped at 350 points per transaction) or d Barai’s +20% bonus for first-time or returning users, reflecting a design geared toward concentrated rewards for heavy users.
Editor's Note
The second in a run of reminders for June's three payment campaigns. The Ponta character waves from the banner, and the No. 1 prize of 60,000 points is on a completely different scale.
