Matsuya to Launch 'Samgyetang-style Soup' (330 yen) on June 23 with Three-Tier Set Discount

Matsuya announced in an official notice dated June 18, 2026 that it will launch a new item, the ‘Samgyetang-style Soup’ (330 yen single item), starting 10:00 a.m. on Tuesday, June 23, 2026. Purchased as a ‘Samgyetang-style Soup Set’ paired with a classic menu item, a three-tier set discount applies: 30 yen off classic Beef Bowl items, 50 yen off classic Bowl items, and 70 yen off classic Set Meal items. Available at Matsuya locations nationwide, excluding some stores.

Product Overview & Pricing

Item	Details
Product Name	Samgyetang-style Soup
Single-Item Price	330 yen (tax included)
Release Date	10:00 a.m., Tuesday, June 23, 2026
Eligible Stores	Matsuya locations nationwide, excluding some stores
Main Ingredients	Daikon radish, carrot, tofu
Takeout	Available

Three-Tier Set Discount with Classic Menu Items

The Samgyetang-style Soup is positioned as a “plus-one” side soup, and the discount applies when it is purchased as a “Samgyetang-style Soup Set” paired with a classic menu item. The discount amount is split into three tiers depending on the category it is paired with.

Paired Item	Set Discount
Classic Beef Bowl items	30 yen off the regular price
Classic Bowl items	50 yen off the regular price
Classic Set Meal items	70 yen off the regular price

Morning Meal, Lunch Set, and limited-time menu items are not eligible for the set discount. Shareholder benefit vouchers can also be used for this set menu.

Effective Cost Per Bowl

Combining the 330-yen single-item Samgyetang-style Soup with the set discount works out as follows: paired with a Set Meal item, the 70-yen discount brings it to an effective 260-yen add-on; paired with a Bowl item, it comes to an effective 280 yen; and paired with a Beef Bowl item, it comes to an effective 300 yen. The Set Meal pairing offers the largest discount, cutting the effective single-item price by up to roughly 21%.

Ingredients Center on a Dashi-based Soup of Daikon, Carrot, and Tofu

The official announcement describes it as “a dashi-flavored soup” with “the satisfying ingredients of daikon, carrot, and mellow tofu,” adding that “with one sip, the rich soup infused with the ingredients’ umami gently spreads warmth through your body.” Rather than an authentic chicken-based Samgyetang, this is a dashi-based “Samgyetang-style” dish built around simmered daikon, carrot, and tofu. The soup bowl in the attached image shows daikon, carrot, tofu, and green onion.

A Seasonal Touch: Warm Soup Arrives in Late June

Late June falls during the rainy season, and rolling out a warm soup item to counter the chill from air conditioning aligns with a line in the official announcement: “Precisely because of this season, why not warm both your heart and stomach?” It suggests a deliberate choice to launch the “Samgyetang-style” dish — an item strongly associated with colder months — during the rainy season, before the heat of summer sets in.

Shareholder Benefit Vouchers and Takeout Support

This set menu accepts shareholder benefit vouchers and is also available for takeout. With flexibility built into both payment and pickup methods, the design accommodates both takeout customers and those using shareholder benefit vouchers.