Matsuya's Official X: 20 Days Left to Use "MATSUYA PASS," Urges Early Purchase

Matsuya’s official X account (@matsuya_foods) posted on July 10 that only “20 days” remain to use the “MATSUYA PASS” subscription pass. “It has sold out at many stores, but some locations still have it in stock,” the post read, adding, “If you don’t have one yet, please grab it as soon as you spot it” and “#WhileSuppliesLast.”

“Almost gone” — some stores still selling

The accompanying image features bold text reading “MATSUYA PASS Almost Gone!!” and “Hurry if you don’t have yours yet!” set against a light blue background. At the center is the July edition card, which shows that it can be used via the Matsuya App or ticket vending machines, that Set Meals get a 100-yen discount and Beef Bowl, Curry and Rice, and Bowl items get a 70-yen discount, and that the usage period runs from 0:00 on July 1, 2026 to 23:59 on July 31, 2026. It can be used at Matsuya as well as Matsunoya and My Curry Shokudo.

Daily sold-out appeals continue

The July edition went on sale on June 26, and the official X account has continued posting about MATSUYA PASS almost daily since then. On July 2, it warned of a “wave of sold-out stores,” and on July 9, it used a fortune-telling-style visual to present the pass as a “lucky item,” varying its approach to encourage early purchase. This latest post, coming as the usage period has 20 days left, is another appeal to those who still haven’t bought one.