Matsuya's Official X Account Uses "Matsuya Regular Checklist" to Suggest MATSUYA PASS Purchase

On the evening of July 8, Matsuya’s official X account (@matsuya_foods) posted an image titled “Matsuya Regular Checklist.” The post asked readers “How many of the five items apply to you?” and suggested that those who thought “Quite a few apply to me!” should consider the MATSUYA PASS subscription pass, adding, “If you haven’t purchased one yet, please consider it on this occasion.” The post also included the hashtag “#WhileSuppliesLast.”

The “Matsuya Regular Checklist”: Measuring Fan Loyalty Across Five Items

The image lets readers self-diagnose their Matsuya habits with five checkbox items. The five items are: “I go to Matsuya three or more times a month,” “I end up stopping by Matsuya on the way home from work or school,” “I mostly eat Matsuya’s classic menu items,” “I also use the Matsuya App,” and “I often go to Matsunoya and My Curry, too.” The post concludes with “The more that apply, the more of a Matsuya regular you are!” before recommending the MATSUYA PASS. Matsuya’s official mascots, Macky and Yakky, appear smiling on either side of the top of the image.

The July Edition of MATSUYA PASS Ends While Supplies Last

MATSUYA PASS is Matsuya’s subscription pass. The July edition went on sale on June 26. It offers 100 yen off Set Meals and 70 yen off Beef Bowls and Curry and Rice Bowls, and the usage period runs from July 1 to July 31. It can be used via the Matsuya App and ticket vending machines, with sales limited in quantity and ending while supplies last. The official X account also urged purchases the previous day, July 7, suggesting the appeal comes as July edition sales approach their final stretch.