Matsuya's Official App Pushes Notification 3 Days Before Kobito Towel Part 1 Ends

At 10:18 AM on May 9, Matsuya’s official app sent a push notification about the May 12, 9:59 AM end of the Part 1 original merchandise from the “Kobito Zukan” collaboration campaign. Coming roughly three days before Part 1 ends, this followed this morning’s 9:00 AM official X announcement as the day’s second-channel reminder.

Original Notification Text

• Title: 📚Kobito Zukan Original Merchandise! 【Until 5/12 (Tue) 9:59 AM】
• Body: Have you gotten your Matsuya collaboration original merchandise yet? While supplies last, so don’t wait!

The title opens with the 📚 (book) emoji, a fitting touch for the collaboration with children’s book series “Kobito Zukan.” The end date and time are clearly marked with 【】 brackets, while the body layers on urgency with “Have you gotten yours yet?,” “while supplies last,” and “don’t wait” to prevent anyone from missing out.

Second Channel of the Day, 1 Hour 18 Minutes After This Morning’s X Announcement

Today, May 9, the Part 1 Kobito collaboration end-date reminder became a two-channel push: following the 9:00 AM official X post, it was reinforced by the 10:18 AM official app push notification. The two were 1 hour and 18 minutes apart.

Time	Channel	Wording
9:00 AM	Official X	“Ending soon!” “Campaign Part 1 runs until 5/12 (Tue) 9:59 AM!” “Get your limited-time Original Kobito Towel (6 random designs)!”
10:18 AM (this notification)	Official App	“📚Kobito Zukan Original Merchandise! 【Until 5/12 (Tue) 9:59 AM】” “Have you gotten your Matsuya collaboration original merchandise yet? While supplies last, so don’t wait!”

While X used towel-specific wording (“Original Kobito Towel,” “6 random designs”) to spell out Part 1 explicitly, the app switched to the generic term “original merchandise,” varying the level of specificity by channel. This reflects a design difference: X delivers detailed appeals to followers, while the app prompts members to act through the question-style “Have you gotten yours yet?”

Part 1 to Part 2: A Seamless Handoff

Immediately after Part 1 ends (May 12, 9:59 AM), distribution of the Part 2 Original Kobito Pouch begins at 10:00 AM on May 12. The two hand off without even a one-minute gap.

Part	Merchandise Distributed	Period
Part 1	Original Kobito Towel (6 random designs)	March 31, 2026, 10:00 AM – May 12, 2026, 9:59 AM
Part 2	Original Kobito Pouch (6 random designs)	May 12, 2026, 10:00 AM – June 30, 2026, 9:59 AM

Today’s app notification is focused solely on the end of Part 1 and makes no mention of Part 2, which begins at 10:00 AM on May 12. Part 2 has been announced separately, already covered in the 10:29 AM official app push notification on May 7 and the 6:00 PM official X post on May 8.

Both the Start and End of Part 1 Announced via the Official App

The Part 1 Original Kobito Towel distribution period runs about 42 days, from 10:00 AM on March 31 to 9:59 AM on May 12. Today’s app notification serves as a reminder for the campaign’s final stretch.

Key Event	Date	Channel	Content
App notification at Part 1 launch	March 31, 10:38 AM	Official App	Announced the Kobito Zukan collaboration towel giveaway
Part 2 announcement (app)	May 7, 10:29 AM	Official App	Previewed the May 12 start of Part 2
Part 1 end reminder (X)	May 9, 9:00 AM	Official X	Reminded followers 3 days ahead that Part 1 ends May 12, 9:59 AM
Part 1 end reminder (app, this notification)	May 9, 10:18 AM	Official App	Pushed the same reminder

The app also sent a same-day push notification when Part 1 launched on March 31, closing the loop on the distribution cycle by announcing both the start and end of Part 1 through the official app.