Matsuya's "X Coupon" for a 390 Yen Regular Beef Bowl Runs Until August 18, 10 AM

Matsuya reiterated the offer in an August 16 evening post on its official X account, regarding the 390 yen Beef Bowl (Regular Serving) coupon it has been distributing. The post included the line, “How about Matsuya’s Beef Bowl for dinner tonight?” The coupon is valid until 10 AM on Tuesday, August 18, 2026. It brings the regular 460 yen Beef Bowl (Regular Serving) down to 390 yen, a 70 yen discount, and the same 70 yen discount applies across all Beef Bowl sizes.

Valid until 10 AM on August 18, covering all Beef Bowl sizes

This coupon isn’t limited to the Regular Serving — all sizes get a uniform 70 yen discount. Regular and discounted prices are as follows.

Size	Regular Price	With Coupon
Small Serving	430 yen	360 yen
Regular Serving	460 yen	390 yen
Large Topping-Only Serving	630 yen	560 yen
Large Serving	680 yen	610 yen
Extra-large Serving	860 yen	790 yen

All prices include tax. The coupon can be used at all Matsuya locations except some stores, and it is valid until 10 AM on Tuesday, August 18.

How to use it: scan the QR code at the ticket vending machine

The image attached to the post instructs, “First, hold this QR code up to the QR code reader on the ticket vending machine.” The discount is applied by scanning the QR code shown in the post at the reader on the in-store ticket vending machine. No troublesome membership registration is required — just hold the code up to the reader before operating the vending machine.

A summer festival design spelling out “390 yen” in fireworks

The promotional image is an elaborate shot in which fireworks bursting across the night sky form the numbers “390 yen.” At the top, a speech bubble reads “Doooon! Only now!,” and beside the bowl another reads “This summer, Matsuya’s the answer!” In the upper right, Yakky in a yukata holds up a sign reading “Summer Vacation Support Project!” Set against a summer festival night lined with lanterns, a steaming Beef Bowl sits at the center, framing the limited-time discount like a fireworks display.

The first “X Coupon” in two years, with daily reminders since launch

Matsuya’s official X account called this its first campaign of this kind “in 2 years” in an announcement post on August 9, and activated the coupon on August 11. Since then, through today’s post on August 16, reminders to use it have continued almost daily. Starting August 12, the QR code became scannable directly from the posted image as well, a move that encourages last-minute use as the following Tuesday’s deadline approaches. The regular price of 460 yen for the Beef Bowl (Regular Serving) itself remains unchanged; this is strictly a limited-time discount via the coupon shown on X.

With the deadline of 10 AM on Tuesday, August 18 now less than two days away.