Matsuya's ¥390 Beef Bowl 'X Coupon' Now Also Usable via the QR Code in the Post's Image

At noon on August 12, Matsuya’s official X account announced that the “X Coupon,” which brings the Beef Bowl Regular Serving down to 390 yen, can also be redeemed using the QR code included in the post’s image. The account posted, “Use the X Coupon and get the Beef Bowl Regular Serving for 390 yen! You can also use the QR code in this image,” showing that the QR code in the announcement image works as the coupon as well.

The Breakdown Behind the “390 Yen,” Presented as a Quiz

The announcement image takes the form of a quiz: “Question: Matsuya’s Beef Bowl Regular Serving costs 460 yen. You went to buy one with a 500-yen coin, and got 110 yen in change. Why is that?” The answer is then revealed: “Because using the X Coupon brings it down to 390 yen.”

The regular price of the Beef Bowl Regular Serving is 460 yen, and the coupon takes 70 yen off to bring it to 390 yen. The discount applies not just to the Regular Serving but to all sizes of the Beef Bowl, with the image stating, “70 yen off all sizes of the Beef Bowl!” It also reads, “Valid until 10:00 a.m., Tuesday, August 18, 2026” and “Usable at all Matsuya locations except some stores.” The 460 yen figure is the regular price, while 390 yen is the price after the coupon is applied.

The QR Code You Hold Up to the Ticket Vending Machine

At the bottom of the image, it reads, “First, hold this QR code up to the QR code scanner on the ticket vending machine,” laying out the steps for scanning the code at the machine’s reader. This post’s point is that the QR code included in the announcement image itself can be used directly as the coupon.

Part of a Series of Announcements Following the August 9 Preview

This X Coupon is a continuation of a promotion that the official account previewed on the evening of August 9, counted down with “only 12 hours left” on the evening of August 10, and then activated at 10:00 a.m. on August 11. At the time of the preview, the official account described it as “the first X Coupon in two years.” Today’s noon post, coming on the second day since the coupon’s activation, once again publicizes how to use the coupon, this time with a new announcement image attached.