Matsuya Adds Fourth Wave to "New Life Support Campaign": Matsuben Net Yorutoku Double Points, April 21–30

Matsuya announced on April 17 that it will hold the “Matsuben Net Yorutoku Point Boost” as the fourth wave of its New Life Support Campaign, starting Tuesday, April 21. This year’s rollout expands beyond last year’s three-stage format to four stages.

Campaign Details

Item	Details
Campaign Period	Tuesday, April 21, 6:00 PM – Thursday, April 30, 11:00 PM
Target Hours	6:00 PM – 11:00 PM
Matsuben Net	Double points (based on pickup date/time)
Excluded	Matsuya Mobile Order, Matsuben Delivery

Eligible stores include all brands offering Matsuben Net — Matsuya, Matsunoya, My Curry Shokudo, Sushimatsu, and others — excluding highway PA stores and the Narita Airport Terminal 3 Store.

Handoff from the Third Wave

The fourth wave begins the day after the third wave, “Yorutoku Triple Points” (for Mobile Order, April 14–20), ends. It covers the same evening hours (6:00 PM – 11:00 PM), but the eligible service switches from Mobile Order to Matsuben Net, and the multiplier changes from triple to double points.

Item	Third Wave	Fourth Wave
Period	April 14–20	April 21–30
Hours	6:00 PM – 11:00 PM	6:00 PM – 11:00 PM
Target	Mobile Order	Matsuben Net
Multiplier	Triple	Double

The Full Picture of the New Life Support Campaign

This year’s campaign spans roughly a month across four stages.

Wave	Hours	Target	Multiplier	Period
Wave 1 “Asatoku”	5:00 AM – 10:00 AM	MO	Triple	April 1–6 (ended)
Wave 2 “Gogotoku”	2:00 PM – 6:00 PM	MO Triple + MB Double	2–3x	April 7–13 (ended)
Wave 3 “Yorutoku”	6:00 PM – 11:00 PM	MO	Triple	April 14–20
Wave 4 “Yorutoku”	6:00 PM – 11:00 PM	MB	Double	April 21–30

*MO = Mobile Order, MB = Matsuben Net

Last year, the campaign wrapped up in three stages — Asatoku, Gogotoku, and Yorutoku — but this year adds a fourth wave dedicated solely to Matsuben Net. The move appears aimed at encouraging more evening use of takeout bento.