Matsuya's Second 'New Life Support Campaign' Wave Boosts Gogotoku Points — Matsuben Net Now Included This Year

On April 6, Matsuya announced the second wave of its New Life Support Campaign, the “Matsuben Net & Matsuya Mobile Order Gogotoku Point Boost,” launching the following day, Tuesday, April 7.

Campaign Details

Item	Details
Campaign Period	Tuesday, April 7 – Monday, April 13
Eligible Hours	2 PM – 6 PM
Mobile Order	Triple points (based on order time)
Matsuben Net	Double points (based on pickup time)
Excluded	Matsuben Delivery

Eligible stores are those offering Matsuya, Matsunoya, My Curry Shokudo, Sushimatsu, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal & Bowl Matsugyu, Mugi no Toriko, and Tukkun² brands. Note that Mobile Order is not available at Sushimatsu or Mugi no Toriko (only Matsuben Net applies there).

Compared to Last Year: Matsuben Net Newly Included

Compared to last year’s second wave, the biggest change this year is that Matsuben Net has been newly added to the point boost.

Item	2025 Second Wave	2026 Second Wave
Period	April 8–14	April 7–13
Hours	2 PM – 6 PM	2 PM – 6 PM
Mobile Order	3x	3x
Matsuben Net	Not included	2x

The Mobile Order multiplier remains the same as last year at 3x, but with Matsuben Net now added at 2x, customers placing reservation orders for takeout bento can also benefit from the point boost.

The Second Wave of a Three-Stage Campaign

As with last year, the New Life Support Campaign is being rolled out in three stages, each covering a different time slot.

Wave	Hours	Period	Details
Wave 1 “Asatoku”	5 AM – 10 AM	April 1–6	Mobile Order 3x (Ended)
Wave 2 “Gogotoku”	2 PM – 6 PM	April 7–13	Mobile Order 3x + Matsuben Net 2x
Wave 3 “Yorutoku” (expected)	Unannounced	April 14–?	Last year offered 3x during evening hours

Wave 1’s Asatoku ended yesterday, April 6, and the campaign moves straight into Wave 2 starting tomorrow with no gap in between. Following last year’s pattern, Wave 3’s Yorutoku would follow once Wave 2 concludes.