Matsuya Starts Its "New Life Support Campaign" Part 1 Again This Year: Triple Points for Morning Mobile Orders

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title: “Matsuya Starts Its "New Life Support Campaign" Part 1 Again This Year: Triple Points for Morning Mobile Orders” categories:

• campaign tags:
• news
• point
• app published: true created_at: “2026-03-31T10:14:17+09:00” updated_at: “2026-06-14T13:24:13+09:00” thumbnail: “https://cdn.gyumesy.com/articles/ppv7ch/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/ppv7ch/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/campaign/144574.html” editor_comment: “The period is six days, one day shorter than last year. Announcing it on the same day with the same title makes it practically an annual spring tradition.” description: “Matsuya has launched Part 1 of its "New Life Support Campaign." Order via Matsuya Mobile Order between 5:00 and 10:00 a.m. from April 1 to 6 and earn triple points. Announced on the same date as last year, but the period is one day shorter.” related_articles: []

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On March 31, Matsuya published details of the “Matsuya Mobile Order Asatoku Triple Point Campaign,” Part 1 of its New Life Support Campaign. From Wednesday, April 1, 2026 through Monday, April 6, customers who order via Mobile Order between 5:00 a.m. and 10:00 a.m. will earn triple the usual Matsuya Points.

Campaign Details

Item	Details
Campaign period	April 1 (Wed.) – April 6 (Mon.), 2026
Eligible hours	5:00 a.m. – 10:00 a.m.
Benefit	Triple the usual Matsuya Points
Eligible orders	Orders placed via Matsuya Mobile Order
Eligible stores	Stores offering Mobile Order for Matsuya, Matsunoya, My Curry Shokudo, Shoken Chinese Dining, Matsutaro, and Steak-ya Matsu
Excluded	Matsuben Net, Matsuben Delivery, and some stores such as PA stores
Basis for eligibility	Order date and time

Terms of Use

Accumulated points can be used in units of 10 points when ordering through Matsuben Net, Matsuben Delivery, or Matsuya Mobile Order, at 1 point = 1 yen. New members receive 100 points upon registration, so signing up to coincide with the campaign is worth considering.

Prepayment for Mobile Order is available via PayPay, d Barai, Rakuten Pay, au PAY, Merpay, Alipay+, WeChat Pay, and credit card. Because you can order and pay from your smartphone without using a ticket vending machine, you can place your order from your seat even when the store is crowded.

Comparison with Last Year’s Campaign

Last year, in 2025, the same campaign was announced on March 31 under the exact same title, so it has now started on the same date two years in a row. This year, however, the campaign period is one day shorter, at six days.

Item	2025	2026
Announcement date	March 31	March 31
Campaign period	April 1 (Tue.) – April 7 (Mon.), 7 days	April 1 (Wed.) – April 6 (Mon.), 6 days
Eligible hours	5:00 a.m. – 10:00 a.m.	5:00 a.m. – 10:00 a.m.
Benefit	Triple points	Triple points
Eligible stores	All stores offering Mobile Order	Stores offering Mobile Order across six Matsuya Foods brands

Rolled Out in Three Phases Last Year

Last year’s 2025 New Life Support Campaign ran in three parts over about three weeks, changing the eligible time window to morning, afternoon, and evening.

Part	Announcement date	Benefit
Part 1	March 31, 2025	Asatoku triple points
Part 2	April 4, 2025	Gogotoku triple points
Part 3	April 14, 2025	Yorutoku triple points

This year’s campaign is also labeled “Part 1,” so, as last year, Part 2 and Part 3 with Gogotoku and Yorutoku are likely to follow.

How to Maximize Your Points

To get the most out of triple points, the efficient approach is to order a high-priced menu item via Mobile Order during the morning hours. Eligibility is not limited to morning set meals; every menu item that can be ordered through Mobile Order is eligible. Here are some examples of the current higher-priced menu items.

Menu item	Price (tax incl.)
Double Stir-fried Chicken with Butter Soy Sauce Set Meal	1,470 yen
Double Set Meal of Grilled Boneless Short Rib	1,380 yen
Stir-fried Chicken with Butter Soy Sauce Set Meal	980 yen

Matsuben Net and Matsuben Delivery are not eligible, so you must order through Matsuya Mobile Order.