Matsuya Launches First Wave of 'New Life Support Campaign' Again This Year — Triple Points for Mobile Order Tokuasa
On March 31, Matsuya released details of the “Matsuya Mobile Order Tokuasa Triple Point Campaign,” the first wave of its New Life Support Campaign. From Wednesday, April 1, 2026 through Monday, April 6, orders placed via Mobile Order between 5:00 a.m. and 10:00 a.m. will earn Matsuya Points at three times the usual rate.
Campaign Details
| Item | Details |
|---|---|
| Campaign Period | Wednesday, April 1 – Monday, April 6, 2026 |
| Eligible Hours | 5:00 a.m. – 10:00 a.m. |
| Details | Matsuya Points awarded at 3x the usual rate |
| Eligibility | Orders placed via Matsuya Mobile Order |
| Eligible Stores | Mobile Order-enabled locations of Matsuya, Matsunoya, My Curry Shokudo, Shoken Chinese Dining, Matsutaro, and Steak-ya Matsu |
| Excluded | Matsuben Net, Matsuben Delivery, PA stores, and certain other locations |
| Determining Factor | Order date and time |
Terms of Use
Accumulated points can be used in units of 10 when ordering via Matsuben Net, Matsuben Delivery, or Matsuya Mobile Order, at a rate of 1 point = 1 yen. New members receive 100 points as a welcome bonus, so signing up to coincide with the campaign is also an option.
PayPay, d Barai, Rakuten Pay, au PAY, Merpay, Alipay+, WeChat Pay, and credit cards can all be used for advance payment via Mobile Order. Since orders and payment are completed from a smartphone without using the ticket vending machine, customers can order while seated even during busy periods.
Comparison with Last Year’s Same Campaign
Last year, in 2025, the campaign was also announced on March 31 under the exact same title, marking two consecutive years the announcement has come on the same date. This year, however, the campaign period is six days, one day shorter than before.
| Item | 2025 | 2026 |
|---|---|---|
| Announcement Date | March 31 | March 31 |
| Campaign Period | Tue, April 1 – Mon, April 7 (7 days) | Wed, April 1 – Mon, April 6 (6 days) |
| Eligible Hours | 5:00 a.m. – 10:00 a.m. | 5:00 a.m. – 10:00 a.m. |
| Details | Triple Points | Triple Points |
| Eligible Stores | All Mobile Order-enabled locations | Mobile Order-enabled locations across Matsuya Foods’ 6 brands |
Last Year Rolled Out in Three Waves
The 2025 “New Life Support Campaign” consisted of three waves, rolled out over roughly three weeks with the eligible time slot shifting between morning, afternoon, and night.
| Wave | Announcement Date | Details |
|---|---|---|
| Wave 1 | March 31, 2025 | Tokuasa Triple Points |
| Wave 2 | April 4, 2025 | Gogotoku Triple Points |
| Wave 3 | April 14, 2025 | Yorutoku Triple Points |
This wave is also billed as “Wave 1,” so as with last year, Wave 2 (Gogotoku) and Wave 3 (Yorutoku) are likely to follow.
Maximizing Your Points
To make the most of the triple-point benefit, it’s most efficient to order higher-priced menu items via Mobile Order during the morning window. Eligibility isn’t limited to Morning Meals — every menu item orderable via Mobile Order qualifies. Below are some examples of current higher-priced items.
| Menu Item | Price (Tax Included) |
|---|---|
| Double Stir-fried Chicken with Butter Soy Sauce Set Meal | 1,470 yen |
| Double Yakiniku Boneless Short Rib Set Meal | 1,380 yen |
| Stir-fried Chicken with Butter Soy Sauce Set Meal | 980 yen |
Matsuben Net and Matsuben Delivery are not eligible, so orders must be placed via Matsuya Mobile Order.
Official Matsuya App
The official Matsuya Foods app. Coupons, mobile order and advance booking, plus points on every visit.
Editor's Note
The period is six days, one day shorter than last year. Announcing it on the same date with the same title each year — this has basically become a spring tradition at this point.