Matsuya's "New Life Support Campaign" Part 3 Brings Yorutoku Triple Points, April 14–20 — Matsuben Net Excluded This Time

Matsuya announced on April 13, 2026 that it will launch “Matsuya Mobile Order Yorutoku Point Boost,” the third installment of its New Life Support Campaign, the following day, April 14 (Tuesday).

Campaign Details

Item	Details
Campaign Period	April 14 (Tue) – April 20 (Mon), 2026
Applicable Hours	6:00 p.m. – 11:00 p.m.
Mobile Order	Points tripled (based on order date/time)
Excluded	Matsuben Net, Matsuben Delivery

Eligible stores are Matsuya Mobile Order-enabled locations of Matsuya, Matsunoya, My Curry Shokudo, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal & Bowl Matsugyu, and Tukkun² (excluding highway PA stores and the Narita Airport Terminal 3 store).

Difference from Part 2: Matsuben Net Now Excluded

In the immediately preceding Part 2, “Gogotoku,” Matsuben Net was also included for double points, but in Part 3, “Yorutoku,” both Matsuben Net and Matsuben Delivery are excluded. The campaign has reverted to a structure offering the benefit through Mobile Order alone.

Installment	Mobile Order	Matsuben Net
Part 1 “Asatoku”	Triple	Excluded
Part 2 “Gogotoku”	Triple	Double
Part 3 “Yorutoku” (This One)	Triple	Excluded

The Final Chapter of the Three-Part Campaign

This is the third installment, following Part 1 “Asatoku” on April 1 and Part 2 “Gogotoku” on April 7, 2026. Structured in three stages that successively cover the morning, afternoon, and night time slots, the New Life Support Campaign is set to conclude when this installment ends on April 20.

Installment	Time Slot	Period
Part 1 “Asatoku”	5:00 a.m. – 10:00 a.m.	April 1–6 (Ended)
Part 2 “Gogotoku”	2:00 p.m. – 6:00 p.m.	April 7–13 (Ends Today)
Part 3 “Yorutoku”	6:00 p.m. – 11:00 p.m.	April 14–20

Part 2 ends today, April 13, 2026, with Part 3 taking over the very next day — a seamless three-week campaign rollout with no gap in between.