松屋公式アプリ、「午後得ポイントアップ」をプッシュ通知で告知 モバイルオーダー3倍・松弁ネット2倍
On April 7 at 1:30 PM, the Matsuya official app (Matsuya Foods official app) sent a push notification about the second installment of the New Life Support Campaign, “Gogotoku Point Boost.”
The notification read as follows.
Mobile Order Triple Points‼️ Matsuben Double‼️ Your New-Life Afternoons Just Got Better❗️
Through 4/13, order via Mobile Order between “2 PM and 6 PM” for triple points🔥 Pick up via Matsuben Net between “2 PM and 6 PM” for double points🔥
Campaign Details
From today, April 7, through Monday, April 13, orders and pickups between 2 PM and 6 PM earn boosted points. Matsuya Mobile Order gives triple points based on order time, while Matsuben Net gives double points based on pickup time.
| Order Method | Multiplier | Basis |
|---|---|---|
| Matsuya Mobile Order | 3x | Order time |
| Matsuben Net | 2x | Pickup time |
Sent on the Afternoon of the Campaign’s Launch Day
The campaign began today, and the notification was sent at 1:30 PM — just 30 minutes before the target window opens at 2 PM. Last week’s first installment, “Asatoku,” was likewise announced just before its target window began, suggesting a pattern of time-sensitive notification timing is taking hold.
Official Matsuya App
The official Matsuya Foods app. Coupons, mobile order and advance booking, plus points on every visit.
Editor's Note
The Gogotoku notification landed just 30 minutes before 2 PM. The Matsuya app's notification timing always cuts it close.
