Matsuya Official X Announces 'Trial Campaign' Offering Up to 300 Points for New App Sign-ups

On July 4, Matsuya’s official X account (@matsuya_foods) announced that the “Matsuya App Trial Campaign,” a benefit for new Matsuya App members, is currently underway. New users who register for the Matsuya App and meet the specified conditions receive a total of 300 Matsuya Points. The announcement calls on users who haven’t yet signed up to give the app a try.

The Conditions: “Enter a Code at Registration” and “Spend 800 Yen or More During the Period”

According to the announcement image attached to the post, the campaign runs from July 1 to July 31, 2026. It’s limited to new member registrations, and the stated conditions are entering a designated code at registration and spending 800 yen or more during the campaign period. New members who satisfy both conditions receive a total of 300 Matsuya Points as a gift.

The announcement image uses an orange base with gold coins representing points scattered across the entire background for a lively design. The number “300pt” sits largest at the center, surrounded by the three conditions — “New member registration only,” “Enter a code at registration,” and “Spend 800 yen or more during the period” — listed vertically with icons. Since a typical Matsuya meal generally runs above a single coin’s worth (500 yen), and adding a side or opting for a set meal to a Regular Serving Beef Bowl comfortably reaches 800 yen, the campaign is designed so an ordinary meal can easily satisfy the condition.

Matsuya Point Promotions Cluster in Early July

Alongside this benefit for new members, point-related promotions for existing Matsuya App members are also underway. From July 1 to 7, the “Bowl & Bento Point Boost” is in effect, adding 50 points beyond the usual amount for takeout orders of bowl-and-bento menu items such as the Grilled Eel Bowl, with the official app also notifying users of the July 7 deadline. The result is a cluster of Matsuya Point promotions targeting both new and existing members in early July.