Matsuya Sets Limited-Time Flag on "Chunky Stewed Chicken Curry and Rice" — Now Officially a Limited-Time Item in Menu Data

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title: “Matsuya Sets Limited-Time Flag on "Chunky Stewed Chicken Curry and Rice" — Now Officially a Limited-Time Item in Menu Data” categories:

• menu tags:
• term-limited
• update
• gorochiki published: true created_at: “2026-04-14T10:11:44+09:00” updated_at: “2026-06-26T16:54:47+09:00” thumbnail: “https://cdn.gyumesy.com/articles/c3o8uz/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/c3o8uz/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/” editor_comment: “Gorochiki follows the familiar pattern of the flag being added after the fact. Menu listing, sales start, flag setting: that three-step routine is pure Matsuya style.” description: “Matsuya’s menu page now carries a limited-time flag on "Chunky Stewed Chicken Curry and Rice." The announcement had already described it as a roughly one-month limited-time item, and the menu data now reflects that officially.” related_articles:
• jh8esb
• 0jvliw

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On April 14, Matsuya’s menu data showed a limited-time flag set on “Chunky Stewed Chicken Curry and Rice” (890 yen), which had been added to the menu just today.

The April 9 official announcement stated it would be “a limited-time item for about one month,” but the flag was not yet set when the dish first appeared on the menu page. It was formally registered as a limited-time item once sales began at 10:00.

The same pattern has been seen with the “Stir-fried Chicken with Butter Soy Sauce Set Meal” on March 31 and the “Beef Bowl topped with Tomato and Cheese” on April 7. Adding an item to the menu data and setting its limited-time flag, with a gap of anywhere from a few dozen minutes to a few hours, has become Matsuya’s standard routine for menu updates.