Matsuya Official X Announces 'Set Meal of Grilled Thick Pork with Chimichurri Sauce,' Launching May 19

---

title: “Matsuya Official X Announces ‘Set Meal of Grilled Thick Pork with Chimichurri Sauce,’ Launching May 19” categories:

• official tags:
• x
• announcement published: true created_at: “2026-05-15T18:00:29+09:00” updated_at: “2026-06-14T13:23:58+09:00” thumbnail: “https://cdn.gyumesy.com/articles/qttf05/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/qttf05/ogp.png” source_url: “https://x.com/matsuya_foods/status/2055211585707130962” editor_comment: “One day after the announcement, Matsuya followed up on X, and the image tagline quietly swapped ‘chili pepper’ for ‘tangy acidity.’” description: “On May 15 at 6 PM, Matsuya’s official X account (@matsuya_foods) announced the new ‘Set Meal of Grilled Thick Pork with Chimichurri Sauce,’ launching Tuesday, May 19 at 10 AM. The post highlighted Argentina-born chimichurri sauce and a 180 g thick-cut pork cutlet.” related_articles:
• t2qfsf
• cjwsft
• pcmv46

---

Matsuya’s official X account (@matsuya_foods) posted on May 15, 2026 at 6 PM an announcement for its new menu item, the ‘Set Meal of Grilled Thick Pork with Chimichurri Sauce,’ set to go on sale on Tuesday, May 19, 2026 at 10 AM. It follows the official news notice dated May 14, one day earlier.

Original Post

From 10 AM on Tuesday, May 19, the “Set Meal of Grilled Thick Pork with Chimichurri Sauce” goes on sale 🎉 Chimichurri sauce, which originated in Argentina and is known for its basil aroma and tang, gets the Matsuya treatment! It pairs superbly with 180 g of thick-cut pork! Please be sure to give it a try ✨

The post has four elements: the launch date and time, the sauce’s character, the 180 g thick-cut pork, and an invitation to try it. Its key points match the May 14 news notice, so it appears to have been run as a short, emoji-laden condensed version suited to X.

Image Tagline Swaps ‘Chili Pepper’ for ‘Tangy Acidity’

The image attached to this X post (a square creative) carries the tagline “Basil, onion, tang. A perfect balance with thick-cut pork.” Meanwhile, the May 14 official notice and promotional banner read “Basil, onion, chili pepper. A perfect balance with thick-cut pork.” The third element has been changed from “chili pepper” to “tang.”

Medium	Date	Three tagline elements
Official news notice / promotional banner	May 14, 2026	Basil, onion, chili pepper
Official X post (this one)	May 15, 2026	Basil, onion, tang

Basil, onion, and chili pepper are the traditional ingredients of chimichurri, and the main body of the news notice follows that line. On X, however, the post text also stresses “the aroma and tang of basil,” and the image tagline appears to have been changed to “tang” to match. Of the three elements, two (basil and onion) are ingredient names, while the third (tang) is a flavor characteristic, so the list now mixes the two kinds.

Comparison with the May 14 Notice

The differences between the May 14 notice and this X announcement are as follows.

Item	May 14 notice	May 15 official X (this one)
Launch date	Tuesday, May 19, 2026, 10 AM	Tuesday, May 19, 2026, 10 AM
Product name	Set Meal of Grilled Thick Pork with Chimichurri Sauce	Same
Price	1,280 yen (Double set meal: 2,130 yen)	No price mentioned
Lineup	Three thick-cut items (chimichurri, pork steak, pork loin)	Only the chimichurri item mentioned
Coupon	100 yen off app coupon being distributed	Not mentioned
Three tagline elements	Basil, onion, chili pepper	Basil, onion, tang
Emphasized points	“Bigger portion,” “Matsuya-style twist”	“Argentina origin,” “Matsuya-style twist,” “180 g”

The X post narrows its focus to a single item and strips out details such as price, coupon, and lineup, keeping only the launch date and time, product name, sauce character, and pork weight. It cuts out the new menu item on its own in minimal form from the comprehensive information given in the news notice.

Pattern of May New Menu Launch Announcements

Lining up the timing of announcements across official channels for May’s new menu launches, a pattern of news notice first, then a follow-up on official X, appears to be taking hold.

New menu item	Official news notice	Official X launch announcement	Launch date
Taco Rice and Sausage and Egg Taco Rice	April 28, 2026	May 5, 2026, 10:00 (simultaneous with launch)	May 5, 2026
Butter Chicken Curry and Rice (Batachiki)	May 6, 2026	May 12, 2026, 10:00 (simultaneous with launch)	May 12, 2026
Set Meal of Grilled Thick Pork with Chimichurri Sauce (this one)	May 14, 2026	May 15, 2026, 18:00 (4 days before launch)	May 19, 2026

While official X posts for Taco Rice and Batachiki were both made at the moment of launch, the Chimichurri announcement on X came four days ahead of launch. This is the first time the pattern of an advance announcement on X to build anticipation before the launch date has appeared.