Matsuya's Official X Launches Follow & Repost Campaign to Celebrate Batachiki Release

At 10:00 AM on May 12, Matsuya’s official X account (@matsuya_foods) launched a Follow & Repost Campaign to celebrate the release of the Butter Chicken Curry and Rice, which went on sale today at 10:00 AM. Matsuya Points — 1,000 points, usable in the Matsuya Foods official app — will be awarded by lottery to 30 winners, with entries open through Monday, May 18. The campaign dropped at the same 10:00 AM release time, following the same pattern as the May 5 Taco Rice release.

Original Post

Celebrating the release of the Butter Chicken Curry and Rice! 🎉 Follow & Repost Campaign — 30 winners will be chosen by lottery to receive 1,000 Matsuya Points, usable in the Matsuya Foods official app!

★How to Enter★ 1️⃣ Follow @matsuya_foods 2️⃣ Repost this post

Deadline: Monday, May 18, 2026

The post is a standard Follow & Repost announcement with clear instructions on how to enter. The attached image features an actual photo of the Butter Chicken Curry and Rice alongside the catchphrases “Batachiki, Nailed It.” and “More Buttery Flavor,” along with large campaign details: “Follow & Repost for a chance to win 1,000 Matsuya Points!”, “30 winners!!”, and “Entry period: through 5/18.”

Campaign Details

Item	Details
Prize	1,000 Matsuya Points (usable in the Matsuya Foods official app)
Number of Winners	30
How to Enter	Follow Matsuya’s official X account (@matsuya_foods) and repost this post
Entry Period	Deadline: Monday, May 18, 2026
Posted At	10:00 AM, May 12, 2026 (same time as the Batachiki release)

The Same Pattern as the May 5 Taco Rice Release Campaign

Matsuya’s official X account has been running identically structured Follow & Repost campaigns at recent new menu release timings. Comparing the May 5 Taco Rice release with today’s Batachiki release shows the following.

Item	May 5 Taco Rice Release	May 12 Batachiki Release (This Time)
Prize	1,000 Matsuya Points	1,000 Matsuya Points
Number of Winners	30	30
Posted At	10:00 AM (same time as release)	10:00 AM (same time as release)
Concurrent Promotion	App coupon for 3 Taco Rice items	Curry 50-Point Boost Campaign

The prize (1,000 points to 30 winners) and the timing of posting at the same time as the release are an exact match to last time. A standard operating pattern has taken hold: 1,000 points to 30 winners via Follow & Repost with every new menu release.

Promotions Running Alongside the Batachiki Release

Today’s Batachiki release at 10:00 AM on May 12 is accompanied by multiple concurrent campaigns and promotions.

Campaign	Period	Details
Batachiki Release Follow & Repost Campaign (This One)	5/12–5/18	Follow & Repost on official X, 1,000 Matsuya Points to 30 winners
Curry 50-Point Boost Campaign	5/12–5/18	50 points for orders via Matsuben Net or Mobile Order on 8 items including Batachiki and Cream Butter
Matsuben Net Double Points	5/1–5/17	Double Matsuya Points on Matsuben Net orders
PayPay Up to 10% Cashback	5/7–5/17	Up to 200 points per transaction on payments of 800 yen or more

If a customer orders Batachiki (980 yen) via Matsuben Net and pays with PayPay, three layers apply simultaneously: the Curry 50-Point Boost, the Matsuben Net double points, and the PayPay 10% cashback (the Follow & Repost entry is separate).