Matsuya's Official Account Buys 'Simmered Kobe Beef' and Other Prepared Foods at Matsuya PREMIUM Ginza

Matsuya’s official X account (@matsuya_foods) posted on the night of August 15 about shopping at Matsuya PREMIUM Ginza. The post read, “Today I bought some prepared dishes! The Black Wagyu Umatoma and the Simmered Kobe Beef,” accompanied by four photos showing the in-store display case and the food being carried home. Both items had already been announced for sale, along with their related perks, making this a firsthand report of the official account itself visiting the store as a customer.

Two Prepared Dishes the Official Account Brought Home

The two items purchased were the Matsuya-style Simmered Kobe Beef (1,080 yen) and the Umatoma Hamburg Steak with Domestic Japanese Black Wagyu Beef Only (1,280 yen). Both went on sale at Matsuya PREMIUM Ginza at 11:00 a.m. on August 1, 2026, as part of a lineup of three prepared dishes that also includes the Maximum Koitamago Only (190 yen). The Simmered Kobe Beef is made by searing Kobe beef until fragrant, then simmering it with onion in a slightly sweet sauce, while the Umatoma Hamburg Steak pairs a Black Wagyu Beef hamburg steak with a sauce built on tangy tomato and garlic. Both dishes were prominently featured on the in-store poster as well.

A sign reading “Sold out for today, thank you” was visible in one corner of the display case, a sign of the brisk sales that had already cleared out some of the prepared dishes.

From Kobe Beef Bowl to Founding Beef Rich Curry and Rice, the Display Case Has It All

The photos also show the display case for signature items beyond the prepared dishes. Under a counter marked with the gold Matsuya logo and the words “PREMIUM MATSUYA,” the lineup includes the Kobe Beef Bowl (1,390 yen) topping the list, the Double-Meat Kobe Beef Bowl at 2,080 yen, the Founding Beef Rich Curry and Rice (1,050 yen), a 1,681-yen curry topped with either Kobe beef or Black Wagyu Beef Hamburg Steak, and the melt-in-the-mouth soft-boiled Maximum Koitamago (190 yen). Payment is centered on cashless options, supporting PayPay, d Barai, au PAY, Rakuten Pay, and Bank Pay, among others.

Matsuya PREMIUM Ginza opened on the basement first floor of Matsuya Ginza on June 10, 2026, as the department store’s first permanent store of its kind. It’s a takeout-only prepared-food retail format built around the Kobe Beef Bowl as its flagship item, and this post amounts to a shopping report from that store.

Also Mentions the LINE Shop Card Benefit

The post also notes that “collecting 5 stamps on the LINE Shop Card gets you a free Kobe Beef Bowl.” This appears to be the same benefit the official X account announced on August 3: one stamp per visit, with five stamps earning a free Kobe Beef Bowl (the post’s wording shifts between “stamp” and “Shop Card” from one mention to the next). Rather than a newly launched benefit, this is a re-announcement of something already publicized. The food was carried home in a dedicated black shopping bag bearing the “PREMIUM MATSUYA” logo.

A Teaser: “That New Menu Item” Is Coming

The post closes with a line teasing an upcoming release: “It seems Matsuya PREMIUM will soon be launching that new menu item.” No specifics — product name, price, or release date — were revealed in this post. Matsuya PREMIUM had recently signaled a coming summer product as well, though whether this refers to the same item is unclear, leaving readers to await further updates.

In the roughly two months since its June 10 opening, Matsuya PREMIUM Ginza has steadily built out its messaging — taste-test reports, the launch of prepared dishes, and benefit announcements. This time, the official account itself showed up as a customer, while hinting at anticipation for what’s coming next.