Matsuya PREMIUM Ginza to Launch 3 Prepared Foods Aug. 1, Including 'Simmered Kobe Beef'

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title: “Matsuya PREMIUM Ginza to Launch 3 Prepared Foods Aug. 1, Including ‘Simmered Kobe Beef’” categories:

• official tags:
• news
• umatoma
• announcement published: true created_at: “2026-07-30T15:05:01+09:00” updated_at: “2026-07-30T15:05:01+09:00” thumbnail: “https://cdn.gyumesy.com/articles/md82eu/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/md82eu/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/menu/167285.html” editor_comment: “I never thought the day would come when I could take Matsuya’s flavor home, container and all. Warming up the Simmered Kobe Beef at home and spooning it over white rice sounds sinfully good.” description: “Matsuya Foods will begin selling three prepared food items at its prepared-meal retail store Matsuya PREMIUM Ginza from 11 a.m. on August 1. The lineup, priced from 190 to 1,280 yen, includes Simmered Kobe Beef at 1,080 yen, and Uber Eats availability is planned. The launch fulfills the prepared-food sales previewed at the store’s opening.” related_articles:
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On July 30, 2026, Matsuya Foods announced that Matsuya PREMIUM Ginza, its prepared-meal retail store, will begin selling prepared foods at 11 a.m. on Saturday, August 1. The lineup consists of three items (all prices include tax): Matsuya-style Simmered Kobe Beef at 1,080 yen, Umatoma Hamburg Steak with Domestic Japanese Black Wagyu Beef, Hamburg Steak Only at 1,280 yen, and Maximum Koitamago, Only at 190 yen. Prices range widely, from 190 yen to 1,280 yen. Shareholder benefit vouchers cannot be used.

The official announcement positions the launch as a response to the desire to “enjoy authentic flavors easily at home” and to “add one more dish to the dinner table,” saying the items can be used “in a variety of settings, such as a side dish for dinner or the table on a special day.”

The Prepared Foods Previewed at Opening Become Reality

Matsuya PREMIUM Ginza is a new-format permanent store that opened on June 10, 2026, in the B1 level of Matsuya Ginza. The official announcement dated June 1, which heralded the opening, introduced the carefully selected lineup and stated at the end of the text, “We are also considering developing new menu items to suit the seasons and selling prepared foods.” The start of prepared food sales is that one sentence taking concrete shape about two months after opening.

Right after opening, the official X (formerly Twitter) account also posted a stream of visit and tasting reports from opening day through the following day, and the official announcement also mentions the response, saying the store “opened in June 2026 and has been warmly patronized by many customers.”

The Three Prepared Foods

Matsuya-style Simmered Kobe Beef (1,080 yen)

This is a simmered dish made with Kobe beef, the store’s signature ingredient. Beef and onion are simmered in a sweet soy sauce, and it is served in a takeout container. At 1,080 yen, it sits in the upper price range among regular store menu items: higher than the Grilled Eel Bowl and the Founding Beef Loin Cutlet Curry and Rice at 980 yen, and lower than the Hamburg Steak with Brown Sauce Fresh Vegetable Salad Set at 1,140 yen. However, since Kobe beef is not used in the regular menu, a direct like-for-like comparison is not possible.

Umatoma Hamburg Steak with Domestic Japanese Black Wagyu Beef, Hamburg Steak Only (1,280 yen)

This dish features a hamburg steak generously topped with tomato sauce and garnished with parsley. It carries the name of the long-running “Umatoma Hamburg Steak” at Matsuya, while specifying the use of domestic Japanese Black Wagyu beef. What stands out is the price: 1,280 yen for a standalone item without rice or salad. That is 100 yen more than the regular stores’ Tomato Hamburg Steak Meal at 1,180 yen, which comes with rice and salad. Even allowing for the difference in the grade of ingredients, it is a reversal in which the standalone item costs more than the set meal.

On the regular menu side, two Umatoma-line items, including the “Tomato Hamburg Steak Meal Filled with Overflowing Three Kinds of Rich Cheese,” are being discontinued in succession from July 1. They have different names and prices, so they are not the same product, but a classic line name now appears as a prepared food at Matsuya PREMIUM Ginza.

Maximum Koitamago, Only (190 yen)

At 190 yen, this is the most approachable of the three. It is a soft-boiled egg served in a flower-shaped dish, finished so that the yolk glistens with a runny look. At 190 yen, it is priced higher than the raw egg and soft-boiled egg (100 yen each) and the Sausage and Egg and Soy Milk Pudding (180 yen each) among the regular stores’ side items, and lower than the Rice and the Small Serving Beef Plate (200 yen each), placing it right in the middle band. Next to the 1,080 yen and 1,280 yen items, it is an everyday-priced way to add “one more dish.”

A Takeout-Only Format, with Uber Eats Too

Soon after opening, on June 18, the store name was changed from “Matsuya PREMIUM Ginza” to “Matsuya PREMIUM Ginza Takeout Only (no eat-in space).” It is a format built around takeout, and the rollout of prepared foods is an extension of that store character.

According to the announcement, the prepared foods are also planned to be offered on Uber Eats. The store already introduced Uber Eats for its regular menu at opening, so the prepared foods will be added to the existing delivery channel. The company says it will deliver the taste of “Matsuya PREMIUM” with just a smartphone, “even on days when it is hard to visit the store.”

This is not the first time Matsuya Foods has handled sales centered on bento and prepared foods. Past announcements show that in March 2021 it opened a limited-time bento and prepared food specialty store inside Odakyu Marche Tama Center, and in September of the same year it launched “Matsuben KITCHEN Kojiya Store.” This marks the company’s first initiative of a similar format in about five years.