Matsuya Official X Launches Follow & Repost Campaign for 'Neo Kashmir Curry' Release: 1,000 Points for 30 Winners

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title: “Matsuya Official X Launches Follow & Repost Campaign for ‘Neo Kashmir Curry’ Release: 1,000 Points for 30 Winners” categories:

• campaign tags:
• x
• point
• app
• matsuya-point published: true created_at: “2026-10-06T10:31:08+09:00” updated_at: “2026-10-06T10:31:08+09:00” thumbnail: “https://cdn.gyumesy.com/articles/s07ypm/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/s07ypm/ogp.png” source_url: “https://x.com/matsuya_foods/status/2107274644596351161” editor_comment: “With a new curry on the table, people may find themselves sweating over the lottery before they even place an order.” description: “On October 6, Matsuya’s official X account launched a campaign to mark today’s release of ‘Neo Kashmir Curry and Rice’: follow and repost for a chance to win 1,000 Matsuya Points, with 30 winners drawn by lottery. Entries close October 12. A separate promotion giving 50 points per order of the product is running at the same time.” series_key: null related_articles:
• cahyw4
• 2bozum
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At 10:00 a.m. on October 6, Matsuya Foods launched a release-commemoration campaign for its new menu item ‘Neo Kashmir Curry and Rice’, which goes on sale today, on the official Matsuya X account (@matsuya_foods). Users who follow the official account and repost the designated post enter a lottery in which 30 winners will each receive 1,000 Matsuya Points, usable in the official Matsuya Foods app. Entries close on Monday, October 12.

A commemorative campaign published on release day

‘Neo Kashmir Curry and Rice’ went on sale on October 6. According to the official announcement, it is a Matsuya-style take on the ‘Kashmir Curry and Rice’ that proved popular at My Curry Shokudo. It launches simultaneously in six variations: Neo Kashmir Curry and Rice (680 yen) as the flagship, plus Neo Kashmir Chunky Chicken Curry and Rice (1050 yen), Neo Kashmir Hamburg Steak Curry and Rice (890 yen), Neo Kashmir Karegyu (950 yen), Neo Kashmir Cheese Curry and Rice (880 yen), and a Neo Kashmir Loin Cutlet Curry and Rice available only at stores co-located with Matsunoya.

The release was announced in an official notice on October 1, and on October 2 at 6:00 p.m. the official X account posted a day-before notice saying sales would begin “at 10:00 a.m. on Tuesday, October 6.” This follow & repost campaign went live at exactly 10:00 a.m. on release day.

The campaign image features a large serving of dark brown curry in a white bowl, showing diced ingredients and onions with a white sauce drizzled over the top. The upper part reads “Easy-to-eat Kashmir curry is here!”, the center shows the “Neo Kashmir Curry and Rice” logo, and the red band at the bottom says “Follow & Repost (RT) for a chance to win 1000 Matsuya Points! 30 winners!!” and “Entry period: until 10/12.”

A separate “50 points per order” campaign runs over the same period

In a notice published the day before, on October 5, titled “Matsuya App Exclusive ‘Curry Bento Point Boost Campaign’,” Matsuya announced a promotion granting 50 Matsuya Points per order for all six Neo Kashmir items and the existing Founding Beef Curry and Rice series. It runs from 10:00 a.m. on October 6 to 11:59 p.m. on October 12, almost exactly overlapping the entry deadline for this follow & repost lottery.

The two are separate initiatives, however. The follow & repost campaign is a lottery with no purchase required, in which 30 people win 1,000 points, while the other is a purchase benefit that grants 50 points with each order; the eligible scope and the rebate mechanism differ. Pairing a lottery that spreads awareness with point grants that encourage orders, the rollout is timed to the release.

A standard format repeated with each new release

The follow & repost format of “Release commemoration 🎉 1,000 Matsuya Points, 30 winners by lottery” is a standard campaign that Matsuya uses every time it releases a new menu item. Since April 2026 it has been run repeatedly with the same wording structure, prize, and number of winners; most recently for the ‘Black Mapo Tofu Set Meal’ released on September 29, it used nearly identical wording apart from the product name. Among ‘Neo’-branded curries, the same format was also used for the ‘Neo Tomato Chunky Chicken Curry and Rice’, released on June 9.

To enter, take two steps: (1) follow the official Matsuya account (@matsuya_foods), and (2) repost the designated post. The deadline is Monday, October 12.