Matsuya Launches 50-Point Grant Campaign on 11 Curry Bentos, Including New Neo Kashmir Curry, Starting October 6

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title: “Matsuya Launches 50-Point Grant Campaign on 11 Curry Bentos, Including New Neo Kashmir Curry, Starting October 6” categories:

• campaign tags:
• news
• point
• announcement
• app
• matsuya-point published: true created_at: “2026-10-05T20:21:04+09:00” updated_at: “2026-10-05T20:21:04+09:00” thumbnail: “https://cdn.gyumesy.com/articles/9so56r/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/9so56r/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/campaign/183221.html” editor_comment: “On the very day a new curry launches, a sneaky 50 points. Spice lovers, don’t forget to order ahead on Matsuben Net.” description: “From 10 a.m. on October 6 through October 12, Matsuya is running an app-only Curry Bento Point Boost Campaign. Order any of the 11 eligible items via Matsuben Net or Matsuya Mobile Order and receive 50 Matsuya Points. The new Neo Kashmir Curry and Rice, released the same day, is eligible from day one.” series_key: null related_articles:
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Matsuya will hold its Matsuya App-exclusive “Curry Bento Point Boost Campaign” from 10:00 a.m. on Tuesday, October 6, 2026, through 11:59 p.m. on Monday, October 12. During the period, customers who order an eligible curry bento through “Matsuben Net” or “Matsuya Mobile Order” will receive 50 Matsuya Points. The campaign covers a total of 11 items: the “Founding Beef Curry and Rice” lineup plus the “Neo Kashmir Curry and Rice” lineup, a new product launching at 10:00 a.m. on the same day, so the new curry is built into the point grant from its first day on sale.

New “Neo Kashmir Curry and Rice” Is Eligible From Launch Day

The campaign’s start time (10:00 a.m. on October 6) lines up exactly with the launch of the new “Neo Kashmir Curry and Rice.” Neo Kashmir Curry and Rice is a new menu item that rebuilds the popular “Kashmir Curry and Rice” from Matsuya Foods Group’s curry specialty restaurant “My Curry Shokudo” in Matsuya style, announced as a dish with a smooth sauce whose spiciness gradually spreads after each bite. From the moment it goes on sale, the new product is eligible for the point grant.

Pairing a point boost with a new product’s launch date and time is not a first. In the curry point boost on April 14, 2026, the “Chunky Stewed Chicken Curry and Rice” that debuted that day lined up with the campaign, and in the May 12 round, the “Butter Chicken Curry and Rice” and “Cream Butter Curry and Rice,” released at 10:00 a.m. the same day, matched the campaign’s start as well. The approach of boosting app orders just as a new curry arrives has been used repeatedly.

By contrast, the previous round, held from September 1 to September 7, had no new-product tie-in and covered only the 5 “Founding Beef Curry and Rice” items. This time, 6 Neo Kashmir items are added, more than doubling the eligible lineup from 5 to 11 items. The grant (50 points) and eligible services (Matsuben Net and Matsuya Mobile Order; Matsuben Delivery is excluded) are unchanged from the previous round; what has changed is the lineup of eligible menu items.

11 Eligible Items and Conditions for the 50 Matsuya Points

The eligible menu consists of 5 items from Matsuya’s classic “Founding Beef Curry and Rice” lineup and 6 items from the newly released “Neo Kashmir Curry and Rice” lineup, 11 in total. All serving sizes qualify for the grant, and the various Curry Lunch Sets are also included. The various Only items, however, are excluded.

Series	Menu Item	Price (tax incl.)	Rebate rate with 50 points
Founding Beef	Founding Beef Curry and Rice	680 yen	approx. 7.4%
Founding Beef	Cheese Founding Beef Curry and Rice	880 yen	approx. 5.7%
Founding Beef	Hamburg Steak Founding Beef Curry and Rice	890 yen	approx. 5.6%
Founding Beef	Founding Beef Karegyu	950 yen	approx. 5.3%
Founding Beef	Founding Beef Loin Cutlet Curry and Rice	1,070 yen	approx. 4.7%
Neo Kashmir	Neo Kashmir Curry and Rice	680 yen	approx. 7.4%
Neo Kashmir	Neo Kashmir Cheese Curry and Rice	880 yen	approx. 5.7%
Neo Kashmir	Neo Kashmir Hamburg Steak Curry and Rice	890 yen	approx. 5.6%
Neo Kashmir	Neo Kashmir Karegyu	950 yen	approx. 5.3%
Neo Kashmir	Neo Kashmir Chunky Chicken Curry and Rice	1,050 yen	approx. 4.8%
Neo Kashmir	Neo Kashmir Loin Cutlet Curry and Rice	Matsunoya co-located stores only	―

The two items “Founding Beef Loin Cutlet Curry and Rice” and “Neo Kashmir Loin Cutlet Curry and Rice” are sold only at stores co-located with Matsunoya. The points granted are not subject to the point multiplier campaign. Eligible stores are Matsuya locations nationwide, with a few exceptions: stores co-located with My Curry Shokudo (curry menu items at co-located stores), the Haneda Innovation City store, the Narita Airport Terminal 3 store, and stores at expressway parking areas are excluded. For campaign eligibility, the pickup date and time, not the order time, is what counts.

How to Order to Get the Most From the 50 Points

Because the 50 points are a flat amount regardless of which eligible item you choose, the cheaper the item, the higher the effective rebate rate. The cheapest eligible items are the 680-yen “Founding Beef Curry and Rice” and “Neo Kashmir Curry and Rice,” where 50 points works out to roughly 7.4%. The rate falls as prices rise, down to roughly 4.8% for the 1,050-yen “Neo Kashmir Chunky Chicken Curry and Rice.”

One thing to watch: the various Only items, which come without rice (for example, 560 yen for Neo Kashmir Curry and Rice), are not eligible for the point grant. To receive the points, you need to choose the regular curry bento served with rice or one of the Curry Lunch Sets. If you simply want to maximize the rebate rate, ordering the cheapest eligible curry at 680 yen through Matsuben Net or Matsuya Mobile Order gives you the biggest return per order.