Matsuya's Official X Account Directly Announces PayPay Up to 10% Cashback Coupon Is Live
At 21:00 on May 8, Matsuya’s official X account (@matsuya_foods) posted an image-accompanied announcement that the “PayPay Up to 10% Cashback Coupon,” usable on the Matsuya App, was live. This coupon is the latter-half period of the Matsuya App 5.5 Million Users Milestone Campaign announced on April 27, and runs for 11 days from 0:00 on Thursday, May 7 through 23:59 on Sunday, May 17.
Original Post
A PayPay coupon usable on the Matsuya App is live now🎉
Get 10% back in PayPay Points on payments of 800 yen or more!
Combine it with the Matsuben Net Double Point Campaign for even better value!
Be sure to use the Matsuya App✨
The post is structured in four paragraphs, each separated by a blank line: the first announces that the coupon is live, the second states the cashback rate and payment condition, the third pitches the combo with the “Matsuben Net Double Point Campaign,” and the fourth encourages use of the Matsuya App — a design that weaves in Matsuya’s own campaign alongside PayPay’s cashback.
A Second Direct Announcement Following the May 2 Post During the 15% Period, With a Richer Text Structure
This is the second time Matsuya’s official X account has directly announced this campaign with its own visual and text rather than a quote repost, following the announcement at 13:00 on May 2 during the 15% period. Comparing the text structure between the 15% period and the 10% period:
| Period | Announcement Date/Time | Text Structure | Cashback Rate Wording | Combo Pitch | Decorative Emoji |
|---|---|---|---|---|---|
| 15% period (Apr 29 - May 6) | May 2, 13:00 | 2 lines | “15% back” | None | None |
| 10% period (May 7 - May 17, this time) | May 8, 21:00 | 4 paragraphs (with blank lines) | “10% back” | “Combine it with the Matsuben Net Double Point Campaign” | “🎉” “✨” |
While the 15% period relied on the high cashback rate itself and kept things to a brisk two lines, the 10% period, with its lower rate, expanded into a four-paragraph structure adding the “Matsuben Net Double Point x PayPay 10%” combo pitch and a nudge toward using the Matsuya App. Decorative emoji such as “🎉” and “✨” were also added, giving the tone a more embellished feel.
Second X Channel Post Since the 10% Period Began
The 10% period began at 0:00 on Thursday, May 7. As of today, May 8, it is the fourth day, and this marks the second time the campaign has been mentioned on the X channel.
| Date/Time | Format | Content |
|---|---|---|
| May 7, 18:07 | Quote Repost | Quoted PayPay Official’s (@PayPayOfficial) 10% coupon announcement, with the post text pitching “Matsuben Net Double Point x PayPay” |
| May 8, 21:00 (this time) | Direct announcement with original visual | Reminded followers the coupon was live with a four-paragraph post and image, again weaving in the “Matsuben Net Double Point” pitch |
This mirrors the same pattern from the 15% period, where a PayPay Official quote repost (April 29) was followed by a direct announcement with original content (May 2) — the 10% period is repeating the quote-then-direct-announcement flow. One new wrinkle this time is the timing: the announcement went out at 21:00, in the evening, a different time slot from the 13:00 announcement on May 2.
Matsuya App Campaign Landscape in May
As of today, May 8, the main campaigns currently active around the Matsuya App are as follows.
| Campaign | Period | Cashback/Reward |
|---|---|---|
| PayPay Up to 10% Cashback (this announcement) | May 7 - May 17 | Up to 200 points per transaction (unlimited) |
| Matsuben Net Double Point Campaign | May 1 - May 17 | 2x normal points |
| Matsuben Debut | May 1 - May 31 | 300 points (one-time only) |
| Matsuya Comeback Campaign | May 1 - May 31 | Up to 70 yen off 12 menu items |
| Matsuben Day (Free Shipping) | Days containing “2” each month | Free 300-yen shipping fee |
| Kobito Collaboration Part 2 | May 12 - June 30 | Pouch given with Kids’ Menu order |
The overlap period for combining PayPay 10% and Matsuben Net Double Point runs 11 days from May 7 to May 17, with 9 days remaining for both campaigns. With today’s X post explicitly stating the combo of “combining with Matsuben Net Double Point,” the combo pitch has now been thoroughly reinforced on the X channel as well.
Official Matsuya App
The official Matsuya Foods app. Coupons, mobile order and advance booking, plus points on every visit.
Editor's Note
The announcement that was a plain two lines with no emoji during the 15% period ballooned into four paragraphs packed with emoji and a combo pitch during the 10% period. It's an interesting structure: the lower the cashback rate, the more decoration and layered appeals pile on.
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Matsuya's Official X Account Quote-Reposts PayPay's 10% Cashback Coupon Announcement
