Matsuya's Official X Account Directly Announces Ongoing PayPay Up to 15% Cashback Coupon — Its Own Reminder 4 Days After the April 29 Quote Repost of PayPay's Official Post, 15% Period Runs Through May 6

Matsuya’s official X account (@matsuya_foods) posted at 1:00 PM on May 2, 2026, announcing with an image that the “PayPay Up to 15% Cashback Coupon” usable on the Matsuya App is currently being distributed. This coupon is part of the Matsuya App 5.5 Million Users Milestone Campaign announced on April 27, and distribution began on April 29.

Original Post Text

The PayPay coupon usable on the Matsuya App is now available! Spend 800 yen or more and get 15% back in PayPay Points!

The post text consists of just two simple lines. The coupon name and cashback rate details are left to the visual, while the text concisely conveys only the condition and rate: “15% back on purchases of 800 yen or more.”

Overall Structure of the Coupon

According to the official announcement dated April 27, “Matsuya App 5.5 Million Users Milestone! A Great-Value PayPay Coupon Distribution You Can Use on the Matsuya App!”, this campaign consists of two stages, and the current period corresponds to the first-half 15% cashback stage.

Coupon	Period	Cashback Rate	Cap
15% Cashback Coupon	April 29 (Wed), 2026, 12:00 AM – May 6 (Wed), 11:59 PM	Up to 15%	200 points/use
10% Cashback Coupon	May 7 (Thu), 2026, 12:00 AM – May 17 (Sun), 11:59 PM	Up to 10%	200 points/use

Both require advance payment of 800 yen or more, and apply to four services: Matsuben Net, Matsuya Mobile Order, Matsuben Delivery, and the Matsuben Net Mini App. The coupon can be used any number of times during the period, with a cap of 200 points per use.

Switching from an “April 29 Quote Repost” to a “Direct Announcement”

This is the second time Matsuya’s official X account has referenced this campaign. At 6:51 PM on April 29, it touched on the campaign by quote-reposting a post from PayPay’s official account, but this time it has switched to a direct announcement as Matsuya’s own post, complete with an image and text.

Date	Format	Medium	Content
April 29, 6:51 PM	Quote Repost	Quote of PayPay’s official post	Promoted the 15% cashback by passing along the quoted source’s information as-is
May 2, 1:00 PM (this post)	Direct Announcement	Matsuya’s own post	Reminded followers of the ongoing distribution with an image and simple two-line text

As of April 29, the approach was to “ride on PayPay’s official messaging,” but four days after distribution began, Matsuya has switched to its own creative and is reasserting the message anew.

4 Days Remain in the 15% Cashback Period, Which Runs Through May 6 (Wed)

The 15% cashback coupon period runs for 8 days, from April 29 to May 6, and today (May 2) is the fourth day. That leaves 4 days remaining.

Date Within the Period	Status as of May 2
April 29 (Wed)	Ended
April 30 (Thu)	Ended
May 1 (Fri)	Ended
May 2 (Sat), today	In progress
May 3 (Sun) – May 6 (Wed)	Upcoming

Since the cashback rate drops to 10% starting May 7, there are 5 days left, including today, to claim the “15%” rate. The latter half of Golden Week overlaps with the final stretch of the 15% period, and the push to fully claim the first-half coupon appears aimed at demand for orders made while out and about or for takeout.

Matsuya App Campaign Landscape in May

As of today, May 2, the following campaigns are running simultaneously around the Matsuya App.

Campaign	Period	Cashback
PayPay Up to 15% Cashback	April 29 – May 6	Up to 200 points/use (unlimited uses)
Matsuben Net Double Points	May 1 – May 17	Double the usual points
Matsuben Debut (300 points)	May 1 – May 31	300 points (one-time only)
Matsuya Comeback (up to 70 yen off)	May 1 – May 31	Up to 70 yen off on 12 menu items
Matsuben Day (free delivery)	Days containing “2” each month	Free 300-yen delivery fee

By claiming the 15% PayPay cashback while also combining it with Matsuben Net or the Comeback Coupon, customers can trigger payment discounts, points, and coupons all at once. Today, May 2, also falls on a “Matsuben Day,” so using Matsuben Delivery can add free delivery on top as well.