Matsuya to Release ONE PIECE Collaboration's 'Giant Serving Set' with 3x Regular Serving of Meat & Onion for 1,430 Yen on June 30

Matsuya Foods announced via its official X account (@matsuya_foods) at 10:00 on June 20, 2026 that the “Giant Serving Set,” the first of the collaboration sets forming the core of its TV anime ONE PIECE collaboration campaign, will go on sale from 10:00 on Tuesday, June 30, 2026. The set features an Extra-large Serving of rice topped with meat and onion at three times the Regular Serving amount, plus one of 12 randomly assigned Original Acrylic Block Chopstick Rests, priced at 1,430 yen — positioned as a volume-focused collaboration menu item. Of the two collaboration-exclusive items previewed in the official announcement dated June 19, the specific details of the first item were disclosed ahead of time via official X.

Post Content and Overview

The first collaboration set is the “Giant Serving Set”! A hearty dish with an Extra-large Serving of rice topped with meat and onion at three times the Regular Serving amount! Comes with an “Original Acrylic Block Chopstick Rest”! On sale from 10:00 on Tuesday, June 30!

Item	Details
Post Time	10:00, Saturday, June 20, 2026
Channel	Matsuya official X (@matsuya_foods)
Product Name	Giant Serving Set
Price	1,430 yen (tax included)
Composition	Extra-large Serving of rice with meat and onion at 3 times the Regular Serving amount
Included Bonus	Original Acrylic Block Chopstick Rest (12 random designs)
On Sale From	10:00, Tuesday, June 30, 2026
Order Channels	In-store, Matsuben Net, Matsuya Mobile Order, Matsuya Delivery
Copyright	©Eiichiro Oda/Shueisha, Fuji TV, Toei Animation

Product Visual and the Scale of the ‘Giant Serving’

In the announcement image, a large visual of a black bowl piled high with thinly sliced meat and onion is placed prominently at the center, with the “Matsuya x ONE PIECE” logo in the upper left, the title “Giant Serving Set” at the top, the tagline “A hearty, generous bowl with an Extra-large Serving of rice topped with meat and onion at three times the Regular Serving amount!” on the left, the “Acrylic Block Chopstick Rest” visual with a “12 Random Designs” badge in the lower right, the price of 1,430 yen in the lower left, the warning “Please note the large portion size before ordering” near the bottom of the image, and at the very bottom the notes “Orders from Matsuben Net, Matsuya Mobile Order, and Matsuya Delivery are also eligible,” “Prices include tax,” and “Image is for illustrative purposes only.” The background uses a sepia-toned nautical chart motif with a compass rose, carrying forward the pirate-and-adventure world tone of the collaboration as a whole. As a sample design for the Acrylic Block Chopstick Rest, the image shows one design featuring Monkey D. Luffy.

The Positioning of the 1,430 Yen Price Point

Compared with Matsuya’s current Beef Bowl lineup, where a Regular Serving runs in the 500-yen range and an Extra-large Serving in the 700-yen range, the 1,430 yen price point sits well above the ceiling of Matsuya’s regular bowl lineup. As a set price that combines a special serving with three times the regular amount of ingredients plus a merchandise-style bonus in the form of the Acrylic Block Chopstick Rest, this reads as a pricing structure built specifically for the collaboration’s special tier. The warning “Please note the large portion size before ordering” implies that, with meat and onion at three times the Regular Serving amount, if a Regular Serving contains roughly 100g of meat, the meat alone would reach around 300g — a volume that goes so far as to explicitly flag the possibility that customers ordering with a normal Extra-large-Serving mindset may not be able to finish it.

The 12-Design Random Acrylic Block Chopstick Rest Novelty Format

The included Original Acrylic Block Chopstick Rest is designed as a collectible with 12 random designs, with the sample image showing the Monkey D. Luffy design. Since each item is randomly packaged individually, completing all 12 designs requires multiple purchases, functioning as an incentive for repeat visits during the collaboration period. In Matsuya’s most recent collaboration, the second Kobito Zukan collaboration launched on May 12, customers ordering a Kid’s Meal received one of six randomly assigned Original Pouch designs — a common technique for random-design novelties that has now been scaled up into a format that can be brought to the dining table in the form of the Acrylic Block Chopstick Rest. The acrylic chopstick rests have strong display appeal, designed to look good when the collection is laid out in social media posts, suggesting a specification aimed at fans of long-term collectible IP merchandise.

The Position of the ‘Giant Serving Set’ Within the Four-Part Collaboration Campaign

The large-scale ONE PIECE collaboration previewed in the official announcement dated June 19 consists of four parts: the sale of two collaboration-exclusive items, the “Giant Serving Set” and the “ONE PIECE Set”; a second round of Kids’ Menu bonuses; an online lottery for the “Original Collaboration Bowl” offering 100 winners; and a Follow & Repost Campaign offering a total of 20 winners. Today’s official X post discloses the specific details of the first of the two collaboration sets (the Giant Serving Set) ahead of time, suggesting that the contents of the other item, the “ONE PIECE Set,” will be announced separately at a later date. The collaboration as a whole runs for approximately 99 days, from 10:00 on June 30 to 9:59 on October 6, while the merchandise campaign alone (under the name “Natsu da! En da! Daimanpuku Matsuri”) runs for approximately 50 days, from June 30 to August 18 — a design that balances rush demand in the first half of summer vacation with sustained long-term engagement.

Connecting the 60th Anniversary Campaign Series with the Collaboration Announcement Rush

In June 2026, Matsuya concentrated a series of 60th Founding Anniversary campaigns around its founding anniversary date (June 16), including the Shkmeruli revival, the brand song “Anata wo Matsuyasashii Basho” (a pun on “Matsuya” and “a gentle place that waits for you”) by ORCALAND, up to 40% PayPay point rebates, triple points on Matsuya Mobile Order, and free rice refills with set meals at all stores. After the Shkmeruli revival’s sales period — described in the official X taste-report post as “just over a week” and expected to end around June 23-25 — the focus shifts from June 30 onward to the summer ONE PIECE collaboration. Today’s post, disclosing the first set’s specifications with 10 days remaining until the collaboration begins, serves as a bridge in the ongoing rush of collaboration announcements.