Matsuya Official X Quote-Retweets Matsuya PREMIUM Ginza Store's 60–90 Minute Queue as "Like an Amusement Park Ride"

On June 12, 2026 at 17:39, Matsuya’s official X account (@matsuya_foods) quote-retweeted a thank-you-and-apology post that Matsuya PREMIUM’s official X account (@matsuya_premium) had published earlier the same day, adding the comment, “A queue like an amusement park ride?! (´∀｀)” The quoted post revealed for the first time that the Matsuya PREMIUM Ginza Store had been receiving “many customers day after day,” and that there had been moments when customers were asked to “wait roughly 60 to 90 minutes.” With the store now in its third day since opening at 11:00 on June 10, the official accounts have now confirmed just how packed the store has been, complete with a concrete queue-wait figure.

Quote-RT Text (Matsuya Official X)

A queue like an amusement park ride?! (´∀｀)

Quoted Post: Thank-You-and-Apology Post from Matsuya PREMIUM Official X (@matsuya_premium)

Thanks to your support, we have been welcoming many customers day after day, and we are truly grateful. There have also been moments when we had to ask customers to wait roughly 60 to 90 minutes, causing some inconvenience, and we would like to once again thank everyone who made a purchase despite the wait.

Three Things This Post Revealed

Point	Detail
1. Customer traffic	“Many customers” visiting day after day, continuing even into the third day since opening
2. Queue wait time	Moments of “roughly 60 to 90 minutes” of waiting (revealed officially for the first time)
3. Official account’s tone	Matsuya’s official account (@matsuya_foods) reacted with humor: “A queue like an amusement park ride?! (´∀｀)”

The Matsuya PREMIUM Ginza Store is a compact permanent shop on the basement first floor of Matsuya Ginza, with a sales floor area of just 5.05 square meters. The most expensive item among its full lineup of 7 products is the Double-Meat Kobe Beef Bowl at 2,080 yen. Despite pricing that runs 4 to 5 times higher than a regular Matsuya (a Regular Serving Beef Bowl costs in the 400 yen range), the fact that 60-to-90-minute queues have been forming day after day means the store is drawing a density of customers that exceeds what was anticipated before opening.

Timeline of the Rush Through Day Three

Date & Time	Development
June 10, 2026, 11:00	Matsuya PREMIUM Ginza Store opens (Day 1)
June 10, 2026, 11:38	Matsuya official X quote-retweets opening celebration, adding “Might go buy some around 7pm”
June 10, 2026, 20:25	Matsuya official X posts a visit report (also reveals obtaining a “limited original card”)
June 11, 2026, 8:27	Matsuya official X posts a family taste-test report, calling it “an upgraded version of Matsuya” and directing followers to the official account
June 12, 2026 (midday)	Matsuya PREMIUM official X posts a thank-you-and-apology message (reveals “60-90 minute wait”)
June 12, 2026, 17:39 (this post)	Matsuya official X quote-retweets, reacting “A queue like an amusement park ride?!”

Even at the time of the account manager’s own visit on opening day (20:25 on June 10), storefront photos already showed multiple customers crowding the shop. With today’s apology post spelling out the specific figure of a 60-to-90-minute wait, the three days of brisk business since opening have now been confirmed through official channels. The launch pace of this first store appears to be exceeding the visitor pace that Matsuya PREMIUM had anticipated beforehand.

Matsuya Official X’s Reaction Tone and Emoticon Pattern

In response to today’s apology post, Matsuya’s official X account chose not to echo the apologetic tone, instead replying with the humor-leaning “A queue like an amusement park ride?! (´∀｀)” The emoticon at the end of the sentence, “(´∀｀)”, is a new appearance for today — a different expression from the “(ヹ◡ヹ)” and “( ¯コ¯ )” that have been used repeatedly in recent days’ taste-test and announcement posts. This suggests a stance of embracing the group brand’s unexpectedly huge turnout with an entertainment-style tone.

Date & Time	Post	Emoticon
June 10, 2026, 11:38	Quote-RT celebrating Matsuya PREMIUM Ginza Store opening	(ヹ◡ヹ) + trailing “…”
June 10, 2026, 18:13	Neo Tomato Karegyu taste test	( ¯コ¯ ) alone
June 10, 2026, 20:25	Matsuya PREMIUM Ginza Store purchase report	(ヹ◡ヹ) alone
June 11, 2026, 8:27	Matsuya PREMIUM Ginza Store family taste-test report	(ヹ◡ヹ) alone
June 12, 2026, 13:11	Quote-RT celebrating Sushimatsu Mitaka Minamiguchi Store opening	(ヹ◡ヹ) + trailing “…”
June 12, 2026, 17:39 (this post)	Quote-RT on Matsuya PREMIUM Ginza Store’s 60-90 minute wait	(´∀｀) alone (new appearance)

Across the four consecutive Matsuya PREMIUM-related quote-RTs, taste tests, and purchase reports, the emoticon had stayed consistent within the “(ヹ◡ヹ)” family, but today’s quote-RT about the queue situation switched to the retro-style ASCII emoticon “(´∀｀)”. This appears to be a deliberate shift toward a lighter emoticon tone, made in order to deliver a humor-based reaction to the otherwise heavy context of an apology post.