Matsuya opens permanent 'Matsuya PREMIUM' store at Matsuya Ginza B1 on June 10, with Kobe beef bowls up to 2,080 yen

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title: “Matsuya opens permanent ‘Matsuya PREMIUM’ store at Matsuya Ginza B1 on June 10, with Kobe beef bowls up to 2,080 yen” categories:

• official tags:
• news
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• announcement published: true created_at: “2026-06-01T15:09:35+09:00” updated_at: “2026-06-14T13:29:00+09:00” thumbnail: “https://cdn.gyumesy.com/articles/3w2dzv/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/3w2dzv/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/topics/155222.html” editor_comment: “A double anniversary: 100 years of Matsuya Ginza and 60 years of Matsuya Foods. A Double-Meat Kobe Beef Bowl at 2,080 yen will line up in the B1 bento and prepared foods section.” description: “To mark its 60th anniversary, Matsuya Foods will open Matsuya PREMIUM Ginza, the first permanent store in a department store, in the Bento & Prepared Foods section on the B1 floor of Matsuya Ginza at 11:00 on Wednesday, June 10, 2026. It offers seven exclusive items, including a Kobe Beef Bowl at 1,390 yen and a Double-Meat version at 2,080 yen (tax included).” related_articles:
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In an official announcement dated June 1, 2026, Matsuya Foods said that, in commemoration of its 60th anniversary, it will open Matsuya PREMIUM Ginza, the first permanent store in a department store, at 11:00 on Wednesday, June 10, 2026, in the Bento & Prepared Foods section on the B1 floor of Matsuya Ginza. The store will offer seven exclusive items made with carefully selected ingredients such as Kobe beef, Domestic Japanese Black Wagyu Beef, and domestic snow country-raised pork. The project grew out of the connection between the department store Matsuya Ginza, which celebrated its 100th anniversary in 2025, and Matsuya Foods, which shares the “Matsuya” name.

Store overview

Item	Details
Store name	Matsuya PREMIUM Ginza
Address	Matsuya Ginza, B1, Bento & Prepared Foods section (3-6-1 Ginza, Chuo-ku, Tokyo)
Opening date	Wednesday, June 10, 2026, 11:00
Hours	11:00–20:00 (until 19:30 on Sundays and the last day of a long holiday weekend)
Floor area	5.05 sq m (1.53 tsubo)
Number of items	7 items (7 products in 4 categories)

Seven exclusive items

Matsuya PREMIUM Ginza offers exclusive products made with carefully chosen ingredients such as Kobe beef, Domestic Japanese Black Wagyu Beef, and domestic snow country-raised pork, in seven items across four categories.

Category	Item	Price (tax included)
Kobe Beef Bowl	Kobe Beef Bowl	1,390 yen
Kobe Beef Bowl	Double-Meat Kobe Beef Bowl	2,080 yen
Hamburg Steak	Umatoma Hamburg Steak with Domestic Japanese Black Wagyu Beef	1,681 yen
Pork Steak	Rich Snow Country-Raised Pork Steak	1,681 yen
Curry	Founding Beef Rich Curry and Rice	1,050 yen
Curry	Founding Beef Rich Curry and Rice x Kobe Beef	1,681 yen
Curry	Founding Beef Rich Curry and Rice x Black Wagyu Beef Hamburg Steak	1,681 yen

The lowest price is the Founding Beef Rich Curry and Rice at 1,050 yen, and the highest is the Double-Meat Kobe Beef Bowl at 2,080 yen. The ingredient grades of Kobe beef, Domestic Japanese Black Wagyu Beef, and domestic snow country-raised pork put the prices well above regular Matsuya, and a mid-price tier with three items all at 1,681 yen is another feature.

Kobe Beef Bowl

This original beef bowl, exclusive to Matsuya Ginza, uses Kobe beef and a unique cooking method designed to bring out its flavor. The sauce is a blend of Matsuya’s original beef bowl sauce, and even the onions and the Red Pickled Ginger served on the side are domestic. It is served in a wappa box made of falcata wood with a wrapping paper band, in environmentally friendly packaging. The Double-Meat version at 2,080 yen is the most expensive item in the store.

Umatoma Hamburg Steak with Domestic Japanese Black Wagyu Beef

This Hamburg Steak made with Domestic Japanese Black Wagyu Beef is topped with a Soft-boiled Egg made from “Maximum Koitamago,” known for its deep-colored yolk. The Hamburg Steak is uniquely blended so that it stays tender even after it cools. The Umatoma Sauce has been adjusted to an original taste that brings out the umami of the tomatoes.

Rich Snow Country-Raised Pork Steak

This hearty dish uses 150 g of domestic pork raised in snow country, known for its sweet fat and tender texture. It is made with Matsuya’s original Pork Steak sauce and accented with a topping of fried garlic.

Three Founding Beef Rich Curry and Rice varieties

The Founding Beef Rich Curry and Rice builds on the Founding Beef Curry and Rice that has long been loved by fans of regular Matsuya, adding plenty of boiled beef for extra depth. In addition to the plain version at 1,050 yen, there are variations with a Kobe beef topping at 1,681 yen and a Black Wagyu Beef Hamburg Steak topping at 1,681 yen. They position Matsuya’s traditional “Karegyu” and “Hamburg Steak Curry and Rice” styles as PREMIUM versions, combined with Kobe beef and Black Wagyu beef.

Beyond these seven items, the company says it is also considering developing new seasonal menu items and selling prepared foods.

A seven-year project: “100 years of Matsuya Ginza” x “60 years of Matsuya Foods”

Matsuya Ginza, the department store, marked 100 years since its opening in 2025, and Matsuya Foods marks 60 years since its founding in 2026. The two companies share the “Matsuya” name, and that connection gave rise to this project.

Step	Timing	Details
Concept	2019	Planning for a collaboration begins
Interruption	2020 onward	Temporarily abandoned due to the coronavirus
Event pop-up	2025	Limited-time pop-up at the Matsuya Ginza food event space, drawing a record-breaking response
Permanent store	June 10, 2026	Opens as Matsuya PREMIUM Ginza, the first permanent store in a department store

After seven years since the original concept, and despite the interruption caused by the pandemic, the decision to make the store permanent came after the “record-breaking response” confirmed at the 2025 event pop-up.

Logo, store design, and “department store-grade” service

The store design is built on dimensional black and wood-tone brown, with a gold logo as an accent, creating a high-quality look befitting a department store brand. Product samples will be displayed in showcases, aiming for a space that conveys a “joy of choosing” and a sense of occasion that sets it apart from conventional Matsuya.

The logo keeps Matsuya’s iconic motif while adopting gold to match the world of “PREMIUM.” It retains a traditional, approachable feel while expressing the quality and sense of occasion suited to a department store brand.

Staff are personnel who have completed hospitality training specific to “Matsuya PREMIUM,” and they provide department store-standard service in brown vest-and-suit uniforms. Packaging uses a wappa box made of falcata wood with a wrapping paper band, in an environmentally conscious design.

Usage restrictions: shareholder benefit vouchers, Matsuben Net, and more not accepted

Unlike regular Matsuya stores, the following restrictions apply.

• Shareholder benefit vouchers, meal vouchers, and similar are not accepted
• Matsuben Net, Mobile Order, and Matsuben Delivery are not available

These restrictions reflect the sales format of a permanent store inside a department store, and purchases are limited to in-store sales.