Matsuya's Official X Account Celebrates the Official 11 AM Opening of "Matsuya PREMIUM Ginza Store" with a Quote Repost

At 11:38 AM on June 10, 2026, Matsuya’s official X account (@matsuya_foods) quote-reposted the opening announcement that Matsuya PREMIUM’s official X account (@matsuya_premium) had posted that same morning — “It’s finally open today!” — adding a celebratory comment: “‘Matsuya PREMIUM Ginza Store’ has opened!! Enjoy Matsuya’s rich menu items in Ginza (╹◡╹)” and “Maybe I’ll go buy some around 7 PM too…” This brought to completion the run-up that began with the May 27 reaction to a user’s guess about “Matsuya P,” culminating in today’s official 11 AM opening on B1 of Matsuya Ginza.

Quote Repost Text (Matsuya Official X)

“Matsuya PREMIUM Ginza Store” has opened!!

Enjoy Matsuya’s rich menu items in Ginza (╹◡╹)

Maybe I’ll go buy some around 7 PM too…

Quoted Post: Matsuya PREMIUM Official X (@matsuya_premium)

It’s finally open today!

Matsuya PREMIUM’s Official Account Surfaces for the First Time

Today’s quote repost made clear that, separate from Matsuya’s official X account (@matsuya_foods), a dedicated Matsuya PREMIUM official X account, “@matsuya_premium,” is also in operation. Until now, “@matsuya_foods” had been the only widely recognized official X account within the Matsuya Foods group, so this surfaces a setup in which Matsuya PREMIUM runs alongside it as an independent account. The quoted post uses the Matsuya PREMIUM brand logo as its profile icon, positioning the account as an announcement channel timed to the opening day of the new format’s first store.

The Disclosure Flow From the May 27 Foreshadowing to the June 10 Opening Reaches Completion

Information about the opening of Matsuya PREMIUM Ginza Store had been building up in stages since late May. Today’s quote repost officially completes the disclosure flow spanning May 27 to June 10.

Date & Time	Channel	Content
May 27, 2026, 11:23 AM	Matsuya Official X	Reacted “Huh, finally?!” to a general user’s guess about “Matsuya P”
May 31, 2026, 11:07 AM	Matsuya Official X	Reported finding a “PREMIUM MATSUYA” poster inside the Matsuya Ginza store
June 1, 2026, 3:05 PM	Matsuya Official X	Officially announced the new format “Matsuya PREMIUM” opening at Matsuya Ginza on June 10
June 1, 2026, 3:09 PM	Matsuya Official Notice	Announced details of all 7 products, with the Double-Meat Kobe Beef Bowl topping out at 2,080 yen
June 8, 2026, 7:49 PM	Matsuya Official Store Data	Added to the official store list under store code 2330
June 10, 2026, 11:00 AM	Matsuya PREMIUM Official X	Posted opening report: “It’s finally open today!”
June 10, 2026, 11:38 AM (this post)	Matsuya Official X	Celebrated with a quote repost of the Matsuya PREMIUM official X post

From the May 27 reaction to a user’s guess, to the May 31 poster-discovery report, the June 1 official announcement plus detailed notice, the June 8 store data update, the June 10 opening announcement by the Matsuya PREMIUM official account, and finally today’s celebratory quote repost by the Matsuya official account — the rollout was designed as a 7-step disclosure process spread across roughly two weeks.

Matsuya PREMIUM Ginza Store Product Lineup (Recap)

Matsuya PREMIUM Ginza Store opened as a permanent store in the bento and prepared foods section on basement level 1 of Matsuya Ginza (3-6-1 Ginza, Chuo-ku, Tokyo; sales floor area 5.05 sqm), marking Matsuya Foods’ first department-store format. Business hours are 11:00 AM to 8:00 PM (until 7:30 PM on Sundays and the final day of consecutive holidays), with a lineup of 7 products across 4 categories.

Category	Product	Price (tax included)
Kobe Beef Bowl	Kobe Beef Bowl	1,390 yen
Kobe Beef Bowl	Double-Meat Kobe Beef Bowl	2,080 yen
Hamburg Steak	Umatoma Hamburg Steak with Domestic Japanese Black Wagyu Beef	1,681 yen
Pork Steak	Snow Country-Raised Rich Pork Steak	1,681 yen
Curry and Rice	Founding Beef Rich Curry and Rice	1,050 yen
Curry and Rice	Founding Beef Rich Curry and Rice x Kobe Beef	1,681 yen
Curry and Rice	Founding Beef Rich Curry and Rice x Black Wagyu Beef Hamburg Steak	1,681 yen

The highest-priced item is the “Double-Meat Kobe Beef Bowl” at 2,080 yen, and the lowest is the “Founding Beef Rich Curry and Rice” at 1,050 yen. Set alongside a regular Matsuya store’s Beef Bowl (Regular Serving in the 400-yen range), this puts prices at four to five times higher, making it a format that directly juxtaposes the combination of “Kobe Beef and a permanent department-store location” against the conventional public image of a stand-and-eat beef bowl chain.

Emoticon Observation Axis: (╹◡╹) Carries Over Into the Celebratory Quote Repost

Amid ongoing variation in the narrator-voice emoticon usage across recent “I ate this”-style posts, announcement posts, and quote reposts, today’s 11:38 AM quote repost again used (╹◡╹) on its own, and additionally combined it with a “…” (three-dot ellipsis) in the musing-style line “Maybe I’ll go buy some around 7 PM…”

Date & Time	Post	Emoticon
June 9, 2026, 7:01 PM	Neo Tomato Chunky Chicken Curry and Rice tasting	(╹◡╹) alone
June 9, 2026, 8:12 PM	Georgian Ambassador apology quote repost	(╹◡╹) alone
June 10, 2026, 11:38 AM (this post)	Matsuya PREMIUM Ginza Store opening celebration quote repost	(╹◡╹) + “…” ending

This marks three consecutive posts choosing (╹◡╹). Today’s celebratory quote repost adds a “planning to go buy some” remark — “Maybe I’ll go buy some around 7 PM…” — phrased in a tone close to an ordinary user’s, resulting in a post where Matsuya’s official account celebrates the opening of the new format’s first store with a personal, casual energy.